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TWIGA TOUCH: 1st place in «Printing announcement» nomination at AdVision Award festival On March, 4th, 2010 on the territory of «BB King» Club, Manhattan, IV Ceremony of the winners’ announcement of the prestigious international award of Russian-speaking advertising AdVision Award® has taken place.
This time work "Lawyers" of Communication group TWIGA for brand HeadHunter has taken 1st place in the «Printing announcement» nomination.
«The result of work not always depends only on our desire. Eternal faultfindings of the client, inexplicable requests of the management will drive whomever crazy. Maybe simply change the job? We have offered the client a series of the appeals addressed to representatives of 3 professions: designer, manager and lawyer. Style of the appeal is chosen so that it can be associated with the business correspondence. Appeals sense – targeted placement in the special Press and Internet. We would like to pay your attention to the fact that the slogan can be translated, as a word-play. Known obscene expression"NAH"speaks about resoluteness. Abbreviation Head Hunter designating the name of a site HH.ru coincides with expression of “to go on site HH”, - commented Michael Elagin, general director of TWIGA Touch.
AdVision Award Festival still remains the unique festival in the world of Russian advertising outside of Russia the main objective of which is popularisation of Russian-speaking advertising abroad and evident demonstration of national language possibilities and cultural heritage as the serious toolkit, allowing to create the advertising, the international consumer should be interested in.
AdVision Awards® (www.advisionawards.com) - is the unique competition forum which is actively positioning and developing Russian-speaking advertising outside of the Russian Federation.
CG TWIGA (www.twiga.ru) — one of the largest independent Russian communication group in the CIS, consolidating the professional agencies specialized in key advertising disciplines. TWIGA is 18 agencies and numerous awards. Following the results of ACAR 2009, TWIGA has taken the 7th place in "Advertising" category and also the 14th place in TOP 20 summary rating.
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