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Advertising campaign of "Potekha" brand On May 1st, 2010, Media First Advertising Agency launched an outdoor advertising campaign for the brand "Potekha", "Razdol'je Company, CG TWIGA client. The advertising campaign will be held in 15 regions of Russia during May and June 2010. Communication will be realized with the help of 3x6 boards, and travel boards in St. Petersburg. This campaign is a media announcement of a BTL promotion realized by the agency of CG TWIGA - InTown Promotion, also a member of a CG TWIGA.
For over 10 year period the Group of Companies “Razdol'je " has been the largest operator on the Russian Federation agrarian market . The project of fried sunflower seeds production, well known under the brand names: "Mr. Semechkin", "Fishka" and "Potekha ", is being realized since 2005.
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