�� TWIGA

Olga Startseva was assigned as a chief of Applied Marketing Decision group "POLE" (TWIGA CG)

Mon, 30 Aug 2010 00:00:00 +0400

Olga Startseva was assigned as a chief of Applied Marketing Decision group “POLE”. This group incorporates Agency POLE Trade Marketing, OGGI and PrintAllOGGI agencies. Olga’s key tasks are development and realization of marketing solutions, which stimulate the buying activity of the product on different stages of its movement from the owner of the brand to the consumer, especially concentrating on the point of sale.

For the past 15 years Olga Startseva worked for the leading international companies. In 1995 she has started to work for WELLA and after 2 years has reached the position of Chief of sales marketing department. Following the purchase of WELLA by Procter&Gamble, Olga received an offer to continue her work as market-manager in P&G, and she worked in this position until august 2010.

As a Chief of Applied Marketing Decision group "POLE" Olga is expected to enter the new level in the marketing expertise of TWIGA communication group.

"Many advertising agencies in Russia claim that they offer marketing services to their clients, although they stay in the frame of communicational solutions and services. The joining of Olga Startseva to our team will also help other agencies of TWIGA group in the development of solutions with deep marketing partial," - notes Karina Ogandjanian VP of TWIGA CG.

"For almost 15 years I worked with TWIGA as a client. It is a partnership tested by the time. During this time agency has grown into the highly professional advertising group", – says Olga Startseva, the Chief of POLE group. – "And my loyalty to TWIGA – is a belief in a team, whose strength lies is in its expertise, in the quality of realization, in the human energy and in the artistic potential".

Managing Director MedInform Digital Tatyana Konovalova told about methods of communication in social networks at the congress of marketing experts �Fighting Marketing-2010�

Fri, 16 Jul 2010 00:00:00 +0400

The theme of the presentation is – “Is it possible to use the experience of product promotion in traditional media in interaction with social networks?” On the examples of Russian and foreign practices Tatyana Konovalova told about ways of interaction with bloggers, and also suggested eight ways to improve the efficiency of interaction with them on the basis of their own experience.

View the report

B9 Moscow becomes preferred partner for Atria Foods Russia

Tue, 29 Jun 2010 00:00:00 +0400

B9 Moscow, part of the B9 Network, has won a tender to handle the marketing communications accounts of Campomos and Pit Products. Both are brands of Atria Foods Russia, a subsidiary of the Finnish Atria Foods Group. The B9 Moscow local partner is TWIGA Communication Group, which ranks amongst the leading privately owned marketing communications groups in Russia.

”We are very pleased that our integrated solutions designed to optimise the current perception of the brand Campomos were evaluated as high. We shall head for large scale implementation of strategic and tactical objectives of the brand in Russia”, says Mr. Michael Elagin, CEO of B9 Moscow.

“This new market entry is a fine example of the strength available in close co-operation within our Northern and North-East European network, combining dedicated knowledge of local conditions, brand managing know-how and creative expertise”, says Mr. Jari-Pekka Rautamaa, the group CEO.

Further information:
Jari-Pekka Rautamaa
CEO
B9 Group Oy Ltd
tel. +358 50 355 3000
j-p.rautamaa@b9.fi

Michael Elagin
B9 Moscow
CEO of B9 Moscow
tel. +7 495 987 35 95
michael.elagin@b9moscow.com

B9 is the only marketing agency network serving retail, service and industrial clients with a combined focus on Northern and Eastern Europe, providing a unified yet tailored approach to a market of 110 million people across different societies and cultures, based on client needs. The network operates in Finland (Helsinki, Tampere), Sweden (Stockholm), Russia (Moscow), Poland (Warsaw) and Estonia (Tallinn).
Atria Plc is a powerfully growing Finnish food industry company that is rapidly expanding its international presence. By net sales, Atria is the largest meat processor in Finland and one of the leading food industry companies in the Nordic countries, Russia and the Baltic region.

�Mom, I've thought ... do me a vaccination� TWIGA Advertising Ukraine and MedInform Ukraine have developed the information campaign for UNICEF and the Ministry of Health of Ukraine

Mon, 28 Jun 2010 00:00:00 +0400

The goal of the campaign is to gain parents’ confidence in kids’ immunization

Infectious diseases are one of the five main causes of infant mortality in the age of one in Ukraine. However, only one third of parents believe in the necessity and safety of vaccinations.

"The number of vaccinations against certain diseases have already dropped below 70%, - noted the Minister of Health of Ukraine Zinovy Mytnik, commenting the beginning of the information campaign. - Later, it will inevitably lead to epidemic outbreaks of infectious diseases. The increased number of outreach campaigning is essential and important for the restoration of confidence in the vaccination.

“Attitude towards vaccination in Ukraine is very ambiguous, we understood it on our own experience - adds Svetlana Stepanenko, the managing director of the group of TWIGA companies in Ukraine. - Many employees of our agency, having their own children, could not clearly answer the question of how effective and safe the vaccination is. Therefore, taking part in the development of this campaign, we tried to make it as convincing and effective as it is possible, and at the same time gentle, because children should be associated only with positive emotions.”

TWIGA Advertising Ukraine is an agency of integrated communications, a member of the TWIGA Communication Group Ukraine. The Agency is engaged in strategic planning, branding, development of creative solutions, design, production of marketing and POS materials, PR and BTL projects.

MedInform Ukraine –an agency specializing in Marketing Communications in the field of health, a member of the TWIGA Communication Group Ukraine.

Ekaterina Vinokurtseva chaired agency Twiga PR

Wed, 16 Jun 2010 00:00:00 +0400

Ekaterina Vinokurtseva was appointed to the position of director of the agency TWIGA PR (communications group TWIGA).

During 12 years Ekaterina Vinokurtseva held various positions in leading business mass media and industry promotional publications. In the magazine “Company” she rose from correspondent to deputy editor-in-chief. In 2005, became the editor-in-chief of the magazine “Advertising industry”. From March, 2009 until April, 2010 was in charge of the “media” department of Slon.ru portal.

On the new position E. Vinokurtseva has to work out and realize the agency development strategy both in the direction of corporate PR, and first of all in the direction of provision of PR- services to the client.

“Recently Ministry of labor of USA called PR one of the most dynamically developing branches for the next 10 years (plus 24% by year 2018). According to our forecast in Russia this branch will grow with the same speed, - Karina OGANDZHANYAN, CG TWIGA vice-president underlines. – We are happy, that Ekaterina Vinokurtseva joined our company in this direction - as we see it, her knowledge and professional experience will provide the new attitude to PR-services that will let to achieve set goals to the agency”.

“Nowadays in Russia even in the professional marketing sphere the concept Public Relations possesses obvious negative associations. “PR” is considered to be the creation and outspread of unreliable information about brand, company or person. In connection with it, the goal of the Twiga PR agency seems to be rather ambitious: to create and realize effective communicational campaigns based on the modern west PR principles that have little in common with Russian “PR”.

Primarily the clients of the agency are to be west and progressive Russian companies, interested in the civilized and effective promotion with PR means, but not in bombing of the mass media with press-releases of the same type and biased articles placement”, - Ekaterina VINOKURTSEVA states.

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Communication Group TWIGA (http://twiga.ru/) - one of the largest independent Russian communications groups in the CIS, which brings together professional agencies specializing in key advertising disciplines, that is for 16 years on the market of the communication industry, consists of 21 agencies in 6 CIS and countries and has numerous awards for creative developments and marketing achievements.

TWIGA TOUCH won tender for advertising support for "Campomos"

Tue, 18 May 2010 00:00:00 +0400

Agency TWIGA TOUCH, representing the CIS North European advertising network B9, won the tender for advertising support in Russia for brands "Campomos" and the "Pit-Product", owned by Atria.
The tender was held in February-March 2010 between six agencies. TWIGA TOUCH offered the most original, accurate and comprehensive solution to the challenges facing "Campomos" in Russia.

"We are very pleased that our integrated solutions designed to optimize the current perception of the brand "Campomos", were evaluated as high. Now we will be doing large scale and interesting work in several directions, which will provide for implementation of strategic and tactical objectives of the brand in Russia "- says Michael Elagin, CEO TWIGA TOUCH.

The launch of "Tsetrin" campaign

Wed, 05 May 2010 00:00:00 +0400

On April 19, 2010, on channels NTV and TNT first TV ads of brand "Tsetrin", Dr.Reddy 's company, were aired. The advertising campaign will last for a period of more than two months.

Moreover, on April 21, 2010, in addition to the TV campaign, press campaign was launched. It includes placement of standard modules as well as promotional articles.

Since its foundation "Dr. Reddy’s" company has been choosing the path of discovery and innovation in the field of medicine, searching for various opportunities to improve the quality of life. For more than two decades company finds safe pharmaceutical solutions, pursuing its major goal, which is to help people live healthier lives.

Advertising campaign of "Potekha" brand

Tue, 04 May 2010 00:00:00 +0400

On May 1st, 2010, Media First Advertising Agency launched an outdoor advertising campaign for the brand "Potekha", "Razdol'je Company, CG TWIGA client. The advertising campaign will be held in 15 regions of Russia during May and June 2010. Communication will be realized with the help of 3x6 boards, and travel boards in St. Petersburg. This campaign is a media announcement of a BTL promotion realized by the agency of CG TWIGA - InTown Promotion, also a member of a CG TWIGA.

For over 10 year period the Group of Companies “Razdol'je " has been the largest operator on the Russian Federation agrarian market . The project of fried sunflower seeds production, well known under the brand names: "Mr. Semechkin", "Fishka" and "Potekha ", is being realized since 2005.

TWIGA TOUCH: 1st place in �Printing announcement� nomination at AdVision Award festival

Wed, 10 Mar 2010 00:00:00 +0300

On March, 4th, 2010 on the territory of �BB King� Club, Manhattan, IV Ceremony of the winners� announcement of the prestigious international award of Russian-speaking advertising AdVision Award� has taken place.

This time work "Lawyers" of Communication group TWIGA for brand HeadHunter has taken 1st place in the �Printing announcement� nomination.

�The result of work not always depends only on our desire. Eternal faultfindings of the client, inexplicable requests of the management will drive whomever crazy. Maybe simply change the job? We have offered the client a series of the appeals addressed to representatives of 3 professions: designer, manager and lawyer. Style of the appeal is chosen so that it can be associated with the business correspondence. Appeals sense � targeted placement in the special Press and Internet. We would like to pay your attention to the fact that the slogan can be translated, as a word-play. Known obscene expression"NAH"speaks about resoluteness. Abbreviation Head Hunter designating the name of a site HH.ru coincides with expression of �to go on site HH�, - commented Michael Elagin, general director of TWIGA Touch.

AdVision Award Festival still remains the unique festival in the world of Russian advertising outside of Russia the main objective of which is popularisation of Russian-speaking advertising abroad and evident demonstration of national language possibilities and cultural heritage as the serious toolkit, allowing to create the advertising, the international consumer should be interested in.

AdVision Awards� (www.advisionawards.com) - is the unique competition forum which is actively positioning and developing Russian-speaking advertising outside of the Russian Federation.

CG TWIGA (www.twiga.ru) � one of the largest independent Russian communication group in the CIS, consolidating the professional agencies specialized in key advertising disciplines. TWIGA is 18 agencies and numerous awards. Following the results of ACAR 2009, TWIGA has taken the 7th place in "Advertising" category and also the 14th place in TOP 20 summary rating.

Only up! TWIGA TOUCH entered Top-10 of Russian agencies

Wed, 03 Mar 2010 00:00:00 +0300

Agency TWIGA TOUCH comes into for the first time into Top-10 Russian agencies, having taken th� 7^th place in the advertising category http://www.akarussia.ru/reit_09/.

Every year the Association of Communication Agencies of Russia makes up a creativity rating among advertising agencies. Rating ACAR is based on the places taken at various festivals of advertising in nominations, such as: "Video", “Press and Outdoor Advertising”, "Advertising campaign", "Radio advertising", "Interactive", «�mbient». Depending on the taken place and festival category agency is awarded the certain quantity of points, the sum of which defines the final position of the agency in the rating.

«This success – is the result of the realized agency’s going out strategy on the new level of creative development. From the beginning of the century we specialised in brand design. Visual decisions were primary. The purpose of the following step – is working out of creative strategies that would solve Client’s tasks with the help of more complex methods. The result of the 2nd stage – 6 of our Clients have received Brand of the Year Effie Awards. The purpose of the 3rd stage – is to make our ideas not simply effective, but very effective – much more above an average. It has required much more brightness and accuracy. We have organised internal creative festival «Pockets. The way how everything was turned out» in which all countries’ agencies of TWIGA Communication Group annually participate. It has seriously stimulated creative energy of the Group teams. As the result – place in Russian Top-10 Creative Rating. Now we are in the beginning of the 4^th stage realisation. The purpose – is to create the best integrated strategies with innovative ideas and mechanics on the market»– commented Michael Elagin, TWIGA TOUCH General Director.

Agency TWIGA TOUCH comes into for the first time into Top-10 Russian agencies, having taken th� 7^th place in the advertising category http://www.akarussia.ru/reit_09/.

TWIGA PR will continue the cooperation with Polaroid, the worldwide leader in optical technologies

Mon, 01 Mar 2010 00:00:00 +0300

TWIGA PR Agency, a part of TWIGA Communication Group, will continue the subscription cooperation with Polaroid Eyewear brand.

During summer season of 2010 TWIGA PR is going to realized centralized function of press-centre for Polaroid Eyewear brand. TWIGA PR and Polaroid intends expanding the Company’s awareness among different target audiences.

Karina Ogandjanian participated in the HR Brand 2009 Award as the Jury Chairman

Sat, 27 Feb 2010 00:00:00 +0300

Already 4^th year TWIGA Communication Group is a part of the HR Brand Award competent jury on behalf of vice-president Karina Ogandzhanjan. This year, Karina has been invited as the Award jury Chairman. The invitation is caused by the fact that the HR-community sets increasing value on companies’ brand development by means of communication toolkit, that this year works has vividly demonstrated.

«As I have been observing the Award HR Brand for four years» –commented Karina Ogandzhanyan. – «And the market of brand development in Russia – already for seventeen years, - the main thing to be noted is a role of the Award in dynamic development of the HR industry on the whole: the industry has grown, has matured, edge deleting between young, with only arising HR culture, and the adult skilled companies with long brand formation history, is evident”.

TWIGA PR ASIA new player in Kazakhstan PR market

Thu, 04 Feb 2010 00:00:00 +0300

TWIGA Asia, the part of TWIGA Communication Group, has declared opening of the new player specialized in Public Relations in the Kazakhstan market.

Nowadays there are only a few agencies operating on Kazakhstan PR market which do not satisfy the increasing clients’ requirements in brand-new approaches and PR - tools.

TWIGA PR ASIA plans to enrich the lack of ideas, to optimise PR-technology system, and also to construct qualitative bilateral dialogue with mass-media.

«We hope to offer our clients a qualitative push in their business promotion, and also to affect Kazakhstan PR market on the whole, and later - the PR activity development of other countries of the Central Asia» - noted Kunaim Shakerbaeva, Director of TWIGA PR ASIA. «On the basis of the long-term and successful experience, toolkit and approach of TWIGA PR Russia we hope to become a strong player on the Kazakhstan PR market».

InTown Agency has organised a series of conferences for partner trading network employees of Kalina Concern

Fri, 29 Jan 2010 00:00:00 +0300

By request of Kalina Concern, InTown Agency, part of TWIGA Communication Group, has arranged a series of training seminars for representatives of trading networks in 13 cities of Russia, namely has provided each seminar with a special place for conference, technical equipment and promo-personnel, responsible for the meeting, registration, food and prize delivery to seminar participants.

The primary goal of seminars consisted in informing of Kalina Concern sales representatives on properties, qualities and advantages of leading trade marks «Black pearl», «Hundred recipes of beauty». For two months (November - December, 2009) the seminar has gathered more than 700 participants and has covered such cities of Russia as Arkhangelsk, St.-Petersburg, Rostov-on-Don, Volgograd, Astrakhan, Perm, Izhevsk, Kirov, Kazan, Vologda, Ryazan, Saratov and Omsk.

Media First Kazakhstan Agency saves status of media partner of Kaspi Bank in 2010

Thu, 14 Jan 2010 00:00:00 +0300

Media First Kazakhstan Agency, part of TWIGA Communication Group Asia, became the winner of the 2^ndround tender for the media service of Kaspi Bank, one of the largest banks (Top-5), operating on Kazakhstan market.

Thus, the Agency will continue fruitful cooperation with the bank, which started in 2008. In the year 2010 Media First Kazakhstan will represent interests in placement of Kaspi Bank on TV channels, radio stations and press, involving not only regional but also national media. The task faced by the Agency for the current year is to promote three main products: bank’s brand image, credit and deposit offers for the final customer. Also, agency service considers the working out of communication strategies.

Working schedule of TWIGA GC during New Year�s Holiday

Fri, 25 Dec 2009 00:00:00 +0300

TWIGA Communication Group in Russia, Ukraine, Kazakhstan and Armenia is working in December, 29 and 30. New Year’s holidays will be from the 31st December to the 10th January 2010.

Annual Corporate Forum TWIGA 2009

Thu, 24 Dec 2009 00:00:00 +0300

Regular annual corporate Forum TWIGA 2009 was held from December, 16th till December 18th. During the meeting, which passed under the slogan «With the incoming!», the main results of the leaving year 2009 were summed up and the major development directions of TWIGA Communication Group were planned for the upcoming year of 2010. The slogan of the Forum and of the new year 2010 is «TWIGA, rise and shine!». Representatives of TWIGA Group agencies from Russia, Kazakhstan and Ukraine have taken part in the annual forum.

Forum 2009 was opened by the Board of Directors and was destined to outline the leaving year results, which overpassed planned quantity and quality figures. Thus, some of the Group companies have shown dramatic financial result increase, breaking recessionary tendencies of the year. According to the evaluation of the TWIGA Group President, Alexander Ogandzhanyan, the beneficial year ending is connected with a number of strategic initiatives taken by the Group in 2009. One of the primary quality achievements is the success of TWIGA TOUCH agency. It has become the 7th in the official creativity rating in Russia according to the results of year 2009. The Board of Directors paid special attention to the issue of 2010 year planning. During the next year the strategic initiatives of the last year are supposed to be kept further. It is also planned to introduce a number of new programs such as Product Quality Control, updated HR Strategy, giving special priority to intensive TWIGA Group business development, carrying out certain financial and organizational changes in TWIGA corporate management which constantly expands and develops in terms of territory and discipline.

On the second Forum day working sessions of four different teams were held: MedInform (Russia, Ukraine, Kazakhstan), MediaFirst (Russia, Ukraine, Kazakhstan), Marketing service agencies (OGGI, Pole and Printalloggi printing house) and Integrated communications (TWIGA TOUCH, InTown, BeWeb and TWIGA PR).

«Integrated product creation» seminar-workshops, attended by more than a hundred of agency employees, became the second part of the Forum. This kind of training allows to reveal a non-standard, uniting each team various communicative discipline approach to a preset case study development and its presentation, giving the opportunity to think of various templates and clich?s while working out the communication strategy.

At the end of the evening the results of traditional award for outstanding success and achievement «Heko!» were summed up. The title «Agency of the year 2009» was given to two agencies, which received equal number of jury votes, - MedInform Russia and MedInform Ukraine.

The award also includes non-standard nominations such as «There is always a place for a feat in your life», «Finding of the year», «Breakthrough of the year» aimed at marking outstanding employees for special contribution to the TWIGA Group development.

InTown agency has organised annual conference for DTV key partners

Tue, 01 Dec 2009 00:00:00 +0300

InTown agency, the part of TWIGA Communication group, has organised annual conference for the key partners of DTV, devoted to presentation of plans and television channel content for 2010.

The choice of the agency, which would take part in organization of th� Event, was based on the results of a tender. The key factors which helped to get the best results were participation in working out of the creative concept of evening, offering the original place, creating spatial atmosphere by new technological decisions.

The place of evening was the ART centre on Vetoshni Side Street. It was stylized by decorations and light decisions to the concept of the evening- “Welcome to Reality”. While visitors gathered on balconies of the second floor, the basic platform has been closed from guest’s eyes by a huge white cloth which has risen up when speech of the host (A.Urgant). In front of the public appeared � bar rack and a scene with DTV logo in the middle. The official part of the evening was opened by speeches of top-management of the Channel. The presentation of new programs, rewarding ceremony 2009 finalized the official part of conference. The performance of "Tokyo" band has continued an amazing evening.

TWIGA experts took part as judges in Recipe of the year 2009 Award

Tue, 24 Nov 2009 00:00:00 +0300

On November, 19th 2009 The Recipe of the year 2009 Award has taken place. The Award evaluates advertising, marketing and PR in pharmaceutical field. This year as a part of the experts defining nominees and winners in nominations of the award have been noted Michael Elagin, General director of TWIGA TOUCH, Elena Streletskaya, General director of MedInform Group and Tatiana Konovalova, Head of TWIGA PR. The professionalism and reputation of TWIGA Communication Group representatives became the valuable contribution to Content processes.

InTown agency organized Gala Dinner for leading Russian podiatrists

Mon, 16 Nov 2009 00:00:00 +0300

InTown agency, a part of TWIGA Communication Group organized Gala Dinner for leading Russian podiatrists. Dinner was the part of VIII Russian congress of Modern Technologies in Pediatrics and Children Surgery.

InTown agency was chosen on tender based, where key factors that influenced the choice was creative approach, organizational skills and successful experience.

The Gala Dinner took place in Lave Café which is situated in Ostankino Park on the shore of Sheremetyev pond.

The key idea of Gala Dinner was demonstration of craftsmanship of different professions, united by high qualification and love to their work. Artists, illusionists and bartenders demonstrated their skills in this fantastic performance.

MediaFirst - 7 years of success of agency

Mon, 02 Nov 2009 00:00:00 +0300

On October, 27th, 2009 advertising agency Media First, the part of CG TWIGA, celebrated the seventh birthday. For these years the agency, led by permanent general director Jury Malinin, has reached impressing results, it is confirmed by the impressive list of clients of the agency and by the estimation of international research company RECMA.

Media First has evaluated from the media department to the real international advertising group. Today offices and branches of Media First actively develop in Russia, Kazakhstan, Ukraine and Belarus. Company’s turns have grown more than in 10 times. Number of employees has increased in three times and it is only in Russia. In 2007 Recma named MediaFirst “Number One” among independent agencies of Russia.

Today Media First clients are large international and Russian companies. In each country of presence the agency works towards the active development of local business, leaning against the strong team of professionals (local professionals) and against research bases of the leading media research companies, using the professional toolkit developed by central office Media First in Russia.

«Concerning the present development and improvement of Media First business we lean on the growing interest to the Internet in Russia. We have already made some serious points in this sphere, and we assume to improve this direction in future, - Jury Malinin, the general director of Media First has commented.

Personnel changes at InTown

Tue, 27 Oct 2009 00:00:00 +0300

Sergey Galustjan is appointed to the position of the operating director of BTL agency InTown, one of leading agencies of Communication group TWIGA, which is specialized on event and consumer marketing.

Before Sergey Galustjan has entered CG TWIGA, he was working in marketing and sales departments in different companies and he was the head of different large BTL agencies.

«Today Sergey is aimed on the improvment of the basic advantage of the agency - optimum balance between 3 key components of the success: creation of effective mechanics, enrichment of them by involving creative ideas and accurate embodiment of decisions, as accurate as possible», - Michael Elagin, the general director of TWIGA interactive Group, which includes 4 agencies of group: TWIGA TOUCH, TWIGA PR, BeWeb Interactive and InTown Promotion, has commented Sergey’s appointment. “Also we are sure, that Sergey’s future performance will improve the ideological and organizational contribution in the development and realization of integrative campaigns of the Group”.

The international advertising festival �Golden Drum�, which has been passed in the sixteenth time in Slovenia, has brought new victory for TWIGA TOUCH

Mon, 12 Oct 2009 00:00:00 +0400

Following the results of the last festival of advertising «Golden Drum», which passes annually in Slovenia, creative agency TWIGATOUCH, a part of communication group TWIGA, has won a silver drum in the nomination "Print Advertising" for series of works «I go on hh.ru!» for the leader of the online recruiting market - HH.RU.

Now, dew to the world economic crisis, there is an obvious risk and possibility to lose the job. In such situation, taking in the consideration the leading position of the resource, person, first of all, addresses to hh.ru.

Therefore agency TWIGATOUCH in this work has addressed to those who has not lost the job yet, but on whom dismissals of colleagues has reflected. They are not able to be afraid of crisis (of course there are no crisis mentioned in the advertisement), and there are no absence of vacancies on the market for them. All they need is simply going on hh.ru.

«For more effectiveness of the involving of the audience we have decided to use targeting messages to represent various trades. Together with the client we have allocated a number of popular kinds of activity and have developed full descriptions of typical situations in which it becomes clear for each of them that« it is impossible to live in such way» and it is already «the last drop». Also it is clear that it is necessary «to go on hh.ru» - Michael Elagin, the general director of creative agency TWIGA TOUCH comments the concept.

«I am glad, that the campaign, which is mostly developed on the specificity of the usage of Russian words, was appreciated by the international jury» - Karina Ogandzhanjan, the vi�e-president of CG TWIGA, has commented the victory

The top of 1000 Russian highest professional managers include Karina Ogandjanian vice-president of TWIGA CG

Mon, 05 Oct 2009 00:00:00 +0400

The joint rating of newspaper “Kommersant”and Russian managers associations “the top of 1000 Russian managers” conductes (organize) 10^th times and traditionally to work out the totals result ones per year: find the most professional leaders in their grew and functional direction.

As results of rating 2009 the vise-president Karina Ogandjanian has been marked in first category of the best leader of company which gives professional services in different spheres of business.

The count of rating metod is stable and the basis of it is the metod: «The best choose best». It is mean that colleges mark nominants from their segments. Such approach the best way marked high level of competitive the leader of rating.

Great TWIGA TOUCH wins on MIFA 2009

Tue, 29 Sep 2009 00:00:00 +0400

The final of the Moscow international festival passed last Friday. Creative agency TWIGA TOUCH has recieved two prizes at once. Festival’s jury has appreciated works, which were presented by agency this year, and has awarded Golden Apple and the first place in the nomination “Press and the outdoor advertising” to series of works for Company HeadHunter and the third place in the same nomination to the work for company Choise.ru.

New agency of marketing communications is appeared on Russian market

Tue, 22 Sep 2009 00:00:00 +0400

September, 22nd, Moscow. Communication group TWIGA declares the start of new activity – the project, called AIM - Agency of Innovative Marketing.The head of the project is Ilya Sheykhon.

AIM is the agency of innovative marketing, consisting of bright, creative young people, who are not older, than 25 years - it is one of conditions of participation in the project. All participants of AIM have a high- quality education and represent the majority of the best Russian and foreign high schools and universities (LSE, MSU, HSE, Stanford and etc.), also all of them have an experience in advertising and communications.

The approach to the performance of tasks of young generation has inspired the management of Communication Group to cteate the experimental agency.

«The idea to organize this project was a result of impressing performance of “TRAMPLINERS”, who has had the enternalship in Group», – says Karina Ogandzhanjan, the Vice-president of KG TWIGA. «The program has shown that ideas which are offered by new generation, are really good, non-standard, dynamical, and, the main thing, are not torn off from a reality and not deprived marketing literacy. It seems that, new generation of graduates of HIGH SCHOOLS today essentially differ from our generation: they were born together with advertising sounds, were brought up on its images and its logician»,

AIM is engaged not only innovative marketing, but also in itself represents the innovative form of business dealing.

«In our representation AIM is a golden mean between healthy ambitions and a new view of young participants of the project on the one hand and long-term experience of our tutors from CG TWIGA – on the other», explains Ilya Sheykhon, the leader of the project, who has a professional experience in TWIGA Touch and Media First.”Our main advantages are a real carte blanche, democratic management and a huge desire to create the innovative working model of the agency. The first cases,created by us, inspire not only us, employees of Group TWIGA, but also clients, to our greate victory».

Now Group TWIGA involves AIM in the participation in tenders to introduce their fresh ideas.

New victory of TWIGA Communication Group Ukraine. The agency became the winner in the tender competiton for the realisation of integrated image advertising campaign for Insurance Group PZU Ukraine

Wed, 16 Sep 2009 00:00:00 +0400

Agency TWIGA Communication Group Ukraine, being the part of Communication Group TWIGA, has gained one more victory. On the basis of the won tender, the contract of the cooperation between TWIGA Communication Group Ukraine and insurance company PZU Ukraine on realisation integrated image advertising campaign was concluded on September, 10th.

TWIGA Advertising Ukraine, the agency of integrated communications, will create the concept of advertising materials and will carry out their further production. Media First Ukraine, media agency, will carry out the placing of direct advertising, with the help of the use of wide list of advertising carriers. Agencies will start the realisation of the project in September.

«We have offered the most interesting and actual communication concept and the most effective media strategy and tactics for our clients - Insurance Group PZU Ukraine. Also we organise very reactive realisation of the concept of advertising materials in the shortest terms» is important - so Svetlana Stepanenko, operating director TWIGA Communication Group Ukraine has commented on a victory in the tender.

PZU group Ukraine belongs to PZU SA (Poland) - one of the largest financial institutions in Central and Eastern Europe. PZU Ukraine has got licences for realisation of 28 types of insurance (non-life and life).

TWIGA TOUCH for the auto spare parts: bea full work

Tue, 15 Sep 2009 00:00:00 +0400

TWIGA TOUCH creates the conception of the advertising materials for the Choise.ru, internet-shop of spare parts for different kinds of auto.

«Proposed to the Client decision, we highlighted the importance of choose of high quality and proved product, which the Company offers» - said Michael Elagin, TWIGA TOUCH CEO.

Creative group team:
Creative director: Pavel Hizhniakov
Copywriter: Kashtanov Andrey
Art-director: Pavel Hizhniakov
Photografer: Pavel Hizhniakov

The cooperation between Media First and Bostik is continueing

Tue, 08 Sep 2009 00:00:00 +0400

Media First is starting the autumn flight of Quelyd (high-quality glues for repairofFrench manufacturer Bostik) sponsoring placement in the program Skola Remonta on air of channel TNT. During October, several programs with assortment line of Quelyd repair glues will be started.

Changes in personnel structure of Communication Group TWIGA

Tue, 01 Sep 2009 00:00:00 +0400

Since September, 1st, 2009 the post of financial director CG TWIGA will be occupied by Mr. Kalin Stoyanov. Mr. Stoyanov will be responsible for the financial analysis and for the control under the financial resources in Group agencies on all territories of the CIS, where CG TWIGA is presented.

Also his responsibility is to introduce innovative financial systems and procedures (IFRS) in the work of the group.

Before that Mr. Stoyanov held a post of the deputy director in department “of Investment sales and acquisitions” in Jones Lang LaSalle company (Moscow). Before his arrival to Moscow Mr. Stoyanov worked as the senior analyst in the European bank of reconstruction and development (EBRD) in London for more than a year. Since 2007 to 2008 Mr. Stoyanov held a post of the financial expert in Group on development of the Balkan region. Hus international career began in 2005, when he began working in the International financial institutions (Institute of International Finance) (United States of America Washington DC ).

Mr. Stoyanov has received a degree of the master of business administration (��) at university of Pennsylvania (The Wharton School, Philadelphia, Pennsylvania), where he took an active part in a public life. Mr. Stoyanov has been awarded by the award of Josef Wharton for leadership and professionalism.

Alexander Ogandzhanjan, the president of CG TWIGA has commented this appointment in such way: "Nowadays, more than ever, the competent finance administration is very essential for successful business dealing. It concerns not only managing of already available actives, but also the revealing of new possibilities of the varying market for expansion of business of the Group in Russia and other markets, where CG TWIGA is presented. Kalin Stoyanov has brilliant education, great international experience and significant professional experience in Russia. And, with no doubts, all these characteristics will help him to improve the company on a new level of the performance quality.

Mr. Stoyanov added: "The offer, which CG TWIGA has made to my person, is extremely interesting to me. I am very glad about my future work in the Company, which possesses a great potential for growth, and very famous for its steady corporate management. Therefore I am waiting for possibility to make my contribution to the further development of the Company with a great pleasure».

Medinform starts the cooperation with MSD Company (Merck)

Fri, 21 Aug 2009 00:00:00 +0400

Medinform Healtcare Communication Agency and Merck Sharp Dohme Company (MSD) have concluded the cooperation agreement. Due to that contract specialists of Medinform will apply the bunch of Merk Company projects.

Medinform is really appreciated MSD for choosing MedInform as long-term partner and hopes that partnership will be successful.

Media First Agency became the media partner for the ION Retail network

Tue, 18 Aug 2009 00:00:00 +0400

The past week Media First Agency has won the tender on the advertising campaign for ION retail network. The advertising campaign will start from the 24^th of august 2009 and will take place on Europe plus and NRJ radio stations and in the Moscow subway. The campaign will be focused on following brands as Asus, Aser � Samsung.

Media First Agency, a part of TWIGA CG continues cooperation with Dr.Reddy�s, one of the biggest international pharmaceutical companies.

Mon, 27 Jul 2009 00:00:00 +0400

Dr.Reddy�s pharmaceutical company confirmed startup of the second flight of Cetrin advertising campaign which placement period will last for 3 months from July to September 2009. The advertising channels which will be used are such federal print mass-media as Telesem�, AiF Zdorovje, and the regional TV channels ofVolgograd, Krasnodar, Rostov-on-Don, Stavropol.

New Assignment in TWIGA Communication Group

Tue, 14 Jul 2009 00:00:00 +0400

Michael Zhdamirov, who earlier headed his own business, specializing in content-services, aggregating copyrights and DIGITAL marketing, was assigned to a position of Managing Director of BeWeb Interactive Agency � a part of TWIGA CG.

Graduating from the Higher School of Economics and the University of Maastricht (the Netherlands), Michael has been working on mobile added services market and as marketing director in several companies and investment start-ups for more than five years.

In TWIGA CG head�s opinion, Michael will bring his precious management experience, obtained during the years of work in the new technologies marketing sphere, together with his respectable education, into the Agency�s work, what will lead to a new stage of development in one of the rapidly growing agencies of the group.

"In the framework of my position, I aim at creating a powerful instrument of solving client�s communication goals by DIGITAL-marketing means and enlarge the current list of agency�s services by implementing new technologies and platforms. TWIGA CG attracted me as one of the acknowledged leaders on the market with a very interesting structure and a team of young and ambitious professionals. I hope that my knowledge and experience will help BeWeb Agency to strengthen its leading positions on the market and amaze the clients by the solutions, being one jump ahead of the competitors as in the case with Gloden WiFi viral spots." � Michael commented.

The representative of TWIGA CG gets the position of the chairman on trading marketing field in RAMU

Fri, 03 Jul 2009 00:00:00 +0400

During the joint session of the committee of ACAR and RAMU held on June, 25th 2009 in Moscow, Dumitro Chatterjee, the operating director of POLE Trade Marketing Agency has been confirmed to the post of the Chairman of the committee RAMU on trading marketing.

Dumitro Chatterjee has come to TWIGA CG as the business development manager in trade-marketing agency and in December, 2008 has been noted by the intercorporate award «Heko!» (Which means «Ur? Gallant!» in Swahili language) in the nomination «Opening of the year».

The committee headed by Mr. Chatterjee is planning to develop institutional environments in trading marketing, stimulate of institutes to influence on market development, develop standards for education and tender tasks, and also create an entire information pool and community of trading marketing experts.

The most outstanding Eurasian rally «Silk Way � DAKAR series» together with TWIGA CG

Fri, 03 Jul 2009 00:00:00 +0400

InTown Promotion&Sponsorship - TWIGA CG Agency and the organizers of the ambitious project rally «Silk Way � DAKAR series» have concluded an agreement on cooperation in marketing and advertising sphere. In the framework of cooperation TWIGA CG Agencies support work with sponsors of the project (InTown P&S), media coverage (Media First) and PR-support of the project (TWIGA PR).

One of the crucial advantages of TWIGA CG is presence of real strong well-organized agencies in former-USSR countries (i.e. Pan-CIS strategy). That was the logical reason for project organizers while choosing the partner.

Rally «Silk Way � DAKAR series» is a unique project unifying three powerful resource states � Russia (Tatarstan), Kazakhstan and Turkmenistan. It is the first time in the history of auto-sport when the rally got the status of an interstate project. Acting as initiators of the biggest motor rally in Eurasia the presidents of the three countries demonstrate to the world the readiness for effective cooperation and the eagerness for good neighborhood.

The project is executed together with the organizer of legendary «DAKAR» � the French company ASO with the support of «TURKMENGAZ», «GAZPROM», «KAMAZ», Tatarstan Republic.

The route, which length is 4,500 km, goes through the Great Silk Way, famous for its length (total length is 7,000 km) and being the link between countries of different civilizations and social-economic systems. The fantastic sights will be a nice addition to the rally.

The program Trampliners got started successfully

Wed, 01 Jul 2009 00:00:00 +0400

Since July, 1^st, 2009 the TWIGA CG internship program under the thematic name Trampliners has officially started. The preparatory stage began in March during which the bunch of preliminary works had been done: working out the internship program, preparation and allocation of workplaces, organization of tests and interviews among more than 100 applicants. The luckiest six applicants who did successfully selection procedure got spots in the program and became officially numbers of the Trampliners program.

«We were really surprised by quantity of applicants to take part in the program. It was interesting to find out the fact that students knew about TWIGA CG and wanted to get the first experience especially in our company» said Karina Ogandzhanjan, the vice-president of TWIGA CG and at the same time the ideological leader of the project.

The selection committee consisted in leading experts of the company: Karina Ogandzhanjan, Michael Elagin, general director of TWIGA TOUCH, Yuriy Malinin, general director fo Media First, Elena Streletskaja, general director of MedInform HC, etc. According to results Trampliners received a chance to intern in following Agencies of KG TWIGA: TWIGA TOUCH, TWIGA PR, Media First, MedInform HC. The most talented of participators will have an opportunity to stat their career as employees of TWIGA.

TWIGA CG took part in joint session of ACAR and RAMS

Fri, 26 Jun 2009 00:00:00 +0400

June 25, 2009 TWIGA CG took part in joint meeting of committees ACAR and RAMS where Dumitro Chatterdjee, managing director of trade marketing agency represented RAMS and Tatyana Konovalova, head of TWIGA PR came out as a representative of ACAR.

The agenda of the first part of the meeting was about summing up of education project of RAMS 2009, awarding the best students together with the dean of advertisement department MosGu and the head of advertisement subdepartment of RGTU. The second part of the meeting was devoted to summarizing results of the conference and the award Serebryaniy merkuriy, as well as careful consideration to a scheme of cooperation between associations. During the meeting were settled clear following steps of implementation the cooperation between the organizations.

New victory of Media First at tender on regional TV placement campaign

Tue, 16 Jun 2009 00:00:00 +0400

Media Firsttogether with MedInform HC have started the project for pharmaceutical ORION CORPORATION, the leading company in healthcare in Finland.

The Russian representative office of ORION FARMA invited Media First to take part in media tender on realization of regional TV campaign for the brand Finais. Finais – it is cooling and worming up gel against pain and stretchings.

Media First has won the tender and started the project already in June. TV reel for brand was made by MedInfrom specialists with support of design studio of TWIGA TOUCH.

ORION PHARM and MedInform have connection through long-term cooperation in bunch of successful Selling Solution projects before, and now in Communication project.

The reel placement has started from June 1.

MedInform agency hold round table with HR leader of pharmaceutical industry

Wed, 03 Jun 2009 00:00:00 +0400

June, 1^st MedInform Healthcare Communications together with Kelly Services organized round table on Recruitment and education of pharmacy personals in current conditions specially for HR directors and managers of leading pharmacy companies.

The round table was opened by speech of Alexandra Noumova, recruitment manager in Kelly Services. In her speech she paid attention to key changes in recruitment segments caused by economic crises. Also she accented on importance of similar meetings to clearly understand pharmacy HR departments’ needs.

Next block of meeting was about pharmacy employee education where were represented following speakers among which were Eleanora Abramyan, rector of MedInfrom Academy, Eugenia Zavyalova, project manager MedInfrom Academy, and leading coachers of Academy:Nikolay Dmitriadze, Nikolay Odentsov, Alexey Shahov. All speakers highlighted modern approaches which MedInfrom Academy use in education system.

Second big part of round table was about outsourcing and out stuffing, highly demanded services among pharmaceutical companies. In this particular case speech was about outsourcing of medicinal representatives service in which MedInfrom is the leading agency on the market. About scopes, forms, advantages of outsourcing told Eugenia Koryakina, managing director of MedInfrom.

Medinform and Kelly Services solved to make similar meetings regal based. A next round table is going to be on September 2009.

TWIGA TOCUH work �I leave to hh.ru!� has got to short list of the �Idea!�

Tue, 26 May 2009 00:00:00 +0400

Works of the series ‘I leave to hh.ru!’ participated in the nomination advertising of services and corporate advertising and have got to a short list of the national festival of Russian-speaking advertising ‘Idea!’. This works has developed TWIGA TOUCH for the leading player in the online recruiting market.

Annually in festival take part more than 250 advertising agencies from largest cities of Russia, the countries of CIS and Baltics: from Kaliningrad and Riga to Sakhalin, from Kiev and Minsk to Bratsk.

The most part of the prize-winning places has been given the Moscow and Kiev participants. However among the prize-winners there are the works of regional advertising Russian agencies from Ekaterinburg, Tomsk, Nizhni Novgorod, Kurgan, Stavropol, Ufa, Novokuznetsk, Izhevsk, Omsk, Barnaul.

Till September the best works can be seen on the festival site www.idea.ru.

Authors of work:

Creative director: Pavel Khiznyakov

Art director: Alla Botvich

Copirator: Svetlana Kucherenko

Designer: Alla Botvich

Opinion Twiga Touch becomes more valuable

Tue, 26 May 2009 00:00:00 +0400

From May, 27 till May, 29 it is already the tenth time the �annual Kiev international festival of advertising will take place. This year the creative director of agency TWIGA TOUCH Pavel Khizhnyakov became one of grand jurymen of �IFA.

Pavel's experience records counts more than 80 advertising videoclips as a result of a 10-year-old experience of work in advertising. The finalist of the competitions of creative advertising largest in Europe — «Epica Awards 2007» and «Golden Hammer», the repeated prize-winner of the Russian festivals of advertising Moscow International festival of advertising (MMFR), ADCR, ‘Idea!’. Since May, 2007 Pavel Hizhnjakov is a member of committee under industrial standards of Association of Communication Agencies of Russia (�C�R). He is also a clubman of art directors ADCR.

Product placement of Quelyd in Skala Remonta TV show on channel TNT. MediaFirst especially for company Bostik

Fri, 22 May 2009 00:00:00 +0400

During active long-term cooperation between agency Media First and company Bostik, the French manufacturer of high-quality glues for repair Quelyd, during the period from April till September 2009 starts number of programs Skola Remonta with product placement of Quelyd on air of channel TNT. To support the TV program experts of agency developed the interactive complex of activities on the web site of Skola Remonta which are called to involve admirers of the program to web site where the TV-viewer can get more detailed information about unique advantages of the product and valuable advices from experts how to use this particular glue in house renovation.

Media First will place Mamba TV reels on the largest national channels

Fri, 22 May 2009 00:00:00 +0400

During the period from May till June starts the next flight of sponsor TV reels of Mamba, which is the product of German company August Storck. Media First cooperates August Storck more than 6 years already Mamba is known as the favorite product of many people, from one of the largest world sweets manufacturers, more than 50-years among children and adults.

Sponsor reels (TV bumpers) with favorite children's delicacies will be demonstrated every day on the largest national channels – �N�, S�S and �V3 during cartoon serials.

TWIGA TOUCH refers to hh.ru

Thu, 07 May 2009 00:00:00 +0400

TWIGA TOUCH has developed an integrated creative strategy for the leading player in the online recruiting market - HH.RU.

In this moment while the world economic crisis is all around it is obvious the insight connected with possible loss of work. According to lead positions of a resource, first of all, in such situation, there is a reference to hh.ru.

Therefore TWIGA TOUCH addressed to those who has not lost the job yet but who suffered from dismissals of colleagues and got more working load. An inadequacy of the heads and clients is showing and increasing. In general it’s felt irritable as a result of today's realities.

They do not need to be afraid of crisis (naturally about which is not presented a uniform mention), possibility to remain without a bread piece, and furthermore absence of vacancies on the market. They just need to go to hh.ru.

«To get more effective involvement of an audience we went to the way of development targeting messages for representatives of various professions. Together with the client we highlighted a number of popular kinds of activity and developed the capacious description of typical situations in which it becomes clear that it is “impossible live this way”, that it is already last drop. It is time to leave to hh.ru» - Michael Elagin, the General Director of creative agency TWIGA TOUCH makes comments.

TV real is more universal and has a clear offered decision. It works in most cases to visual identity of the brand, giving to it certain interpretation.

��LE develops Russian economical science

Mon, 04 May 2009 00:00:00 +0400

Within 2^nd International science conference «Innovative development of Russian economy: resource backing» organized under the Auspices of Lomonosov�s Moscow State University Department of Marketing at Faculty of Economics has run section «Modern marketing as managing resource of innovative development». Dumitro Chatterjee (managing director of ��LE Trade Marketing) took part in this section with an address on «Integrated chain of supply as a productive sales conception».

In the basement of the report Dumitro took ��LE general approach to supply chain as a unitary system that requires a composite influence to activate sales. Dumitro has described main potentials of enforcing effectiveness of the supply process and basic trends affecting the development of tools and environment of trade marketing in modern Russia.

The audience, including both practitioners and theorists of marketing, gave substantial attention to the report, as it successfully supplemented presented report on logistics, marketing management and innovations in modern economical environment.

http://www.econ.msu.ru/ds/1365/

TWIGA CG participated in 8th Eurasia Media Forum

Wed, 29 Apr 2009 00:00:00 +0400

8^th Eurasia Media Forum was opened in Almaty on April 23. The Forum was visited by journalists and politicians, academic spheres’ representatives and businessmen. The Forum was held under the patronage of the President of Kazakhstan eldest daughter Dariga Nazarbaeva.

TWIGA CG President Alexander Ogandjanian annually takes part in the Forum, as one of the regional representative offices of the Group is situated in Kazakhstan. TWIGA Asia - one of the biggest advertising agencies in Asia region – has carried out activities on the market for 12 years.

The participants of the Media Forum discussed the most actual present-day problems which in some or other way are connected with mass-media. One of the most important goals of the Forum was cooperation in execution of public dialogue in partnership with politicians, journalists and experts.

Karmany 3. How everything turned out

Mon, 27 Apr 2009 00:00:00 +0400

The 3^rd TWIGA CG festival “Karmany. How everything turned out” closed on April 21, 2009. For the second time the exhibition was held in TWIGA CG “working zone”.

Visiting statistics says that “Karmany” popularity takes on, drawing more admirers – 1^st “Karmany” gathered 100 visitors, 2^nd – 1000 visitors, this year the exhibition, which was held for 10 days, gathered approximately 2000 visitors by conservative estimation, not taking into account TWIGA Clients and friends.

We were gladdened by visitors true interest and emotions. These are the feelings were expected demonstrating our works. One of the most important goals of the festival organizers was drawing near art and advertising, showing how creative it can be.

The work “Fed Up” created for HeadHunter took People’s choice award.

We would like to thank all the visitors of the exhibition, hope to see you next year!

Three new victories of TWIGA CG. Results of Brand of the Year/EFFIE-2008 awards

Mon, 20 Apr 2009 00:00:00 +0400

On April, 13th has passed ceremony of Brand of the Year/EFFIE-2007 in Maneje exhibition hall.

Three year already TWIGA takes part in prestigious competition and gets no less than two awards.

This year all TWIGA CG applicants get following awards:

1) Bella Vostok (Perfecta) – silver in Personal hygiene goods

2) Ratiofarm (Ambrobene) – bronze in Health goods

3) Amika (Hansa) – bronze in Home appliances.

The Opening & Winners� Awarding Ceremony of 3rd International Creative Festival of TWIGA Communication Group Agencies

Thu, 16 Apr 2009 00:00:00 +0400

The opening ceremony of 3^rd International Creative Festival of TWIGA Communication Group Agencies “Karmany. How everything turned out” was held on April 9, 2009 in “Tsurtsum” art-café.

TWIGA CG annually demonstrates the most interesting works of the Agencies, created during the past year. The creative festival is a unique event in which any employee of any Agency of TWIGA CG territory can take part.

In the framework of exhibition’s Grand Opening Ceremony the continuation of “nasty deeds” story first presented a year before on Group 15^th anniversary was demonstrated to the guests. Since that time TWIGA CG history was enriched by eight new “nasty” deeds which in some or other way affected the code of ethics. But TWIGA Touch creative team retrieved its image by showing a new work with significant social context – an 8-minutes-long film, devoted to oncologists and the importance of search of remedy. Russian celebrities who came across this problem in their life took part in this film.

The opening ceremony of Karmany festival had a extra component – the honourable Jury (www.karmanyfest.ru/jury.html), represented by the opinion leaders of close to communication market disciplines, grading the works summed up the results of the festival in four nominations:

Nomination “Plated Pocket” – implemented works

1 place – the Henderson men’s wear salon shop-window (Client “Henderson-Russia”, brand “Henderson”)

2 place – TWIGA CG Agency’s “�OLE” trademark – “Cabbage” (Client “�OLE”, brand “�OLE”

3 place – “Angel Fuchsia” TVC (Client “Kalina”, brand “Mia”)

Nomination “Fire-Set Pocket” – non-standard elaboration

1 place – OOH “Where are your eyes” (Client “Tehnosila”, brand “Tehnosila”)

2 place – indoor advertising “Legs” (Client “Valenta”, brand “Zidena”)

3 place – OOH “Forbes throws light upon…” (Client “Axel Springer PH”, brand “Forbes”)

Nomination “Non-sewed Pocket” – the works which were not accepted by the Clients

1 place – print “Yogi” (Client ”Bella”, brand “Matopat”)

2 place – print “By the call of the heart” (Client “Sollers”, brand “FIAT Linea”)

3 place – XVIII Moscow International Advertising Festival Red Apple corporate identity “Leaf” (Client “Red Apple”, brand “Red Apple”)

Nomination “Secret Pocket” – non-commercial personal works

1 place – the series of photos “Petersburg Mood”. Tatyana Sorokina, TWI

2 place – the photo «Good things come to those who wait». Tatyana Sorokina, TWI

3 place – the series of paintings “Love. The Two”. Zara Avanesyan, TWI

Grand Prix

“Apple” skating-rink (Client “Apple”, brand “iPod”)

Michael Simonov Russia Direct President, RAMS Vice-President, says “Karmany festival, is a unique event – only TWIGA is able to demonstrate such number of magnificent creative works, elaborated in CIS and in Russia today. Being so different in disciplines these agencies are really creative in the broad sense of the word.

Elena Naryshkina, MIAF Director, being Karmany festival’s jury member not for the first time, stressed the dynamics of creative aspect development of the contest works: “I see the creative mind evolution in TWIGA creative teams”

TWIGA PR starts cooperation with the Polaroid Company � world leader in optical technologies

Mon, 13 Apr 2009 00:00:00 +0400

Basing on March 2009 tender results, TWIGA PR – a TWIGA Communication Group Agency - was chosen as a mass-media relations partner by the Polaroid Company.

During the summer period TWIGA PR will execute central press-center functions for the Polaroid Eyewear brand.

TWIGA PR and Polaroid expect fruitful cooperation aiming at expanding the Company’s assortment awareness among different purchasing structures and target audiences.

The Polaroid Company was founded in 1937. Having developed polarized lens technology, the Company keeps the leading positions on high-quality polarized lens production and distribution of stylish sun-glasses markets. The Company is officially presented in the UK, Switzerland, Italy, Sweden, Holland, Russia, Hong-Kong and the USA and has a world-wide distribution network.

�Karman� 3. Happy Coming!�

Thu, 26 Mar 2009 00:00:00 +0300

From 10^th to 20^th of April in the territory of Contemporary Art Center “Winzavod” will take place regular international creative festival of TWIGA Group agencies “Karman�-3. How everything turned out”. Within the festival every agency honestly will show its best works that were created during 2008. The jury will award the most interesting and conceptual entries with special prizes.

The main idea of the previous “Karman�-3. How everything turned out” festivals was the unification of Russian-speaking space in one creative community, where it is possible to share creative ideas regardless of nationality and country of living.

Thus out of the country with population of 150 million people we again are turning into colossus united with much bigger territory into much bigger community supported with concept of cultures penetration.

This year the festival changes its perspective by adding the slogan of the year – Happy Coming! – whichhas a polysemic meaning. Today all advertising community understands that it will not live with old principles and use old techniques. Great changes, that we are facing up, can be seen in creative works of 2008.

Coming of new time and new opportunities – that is the meaning of the slogan “Happy Coming!”. Beside that the slogan contains our intention to proceed to action, realizing those opportunities that the new time offers us. Other words – go into the offensive”, says Karina Ogandzhanyan, organizer of the festival and the vice-president of TWIGA Communication Group.

The festival will take place in TWIGA Communication Group office in the territory of Contemporary Art Center “Winzavod” (www.winzavod.ru ). During the festival the office will play 2 roles at the same time – working place for the employees and exhibition area for visitors. On the exhibition will be presented the most bright entries of TWIGA agencies from Russia, Kazakhstan, Ukraine and Armenia. In addition the exhibition will be equipped with special corners and navigation that permit to understand the main point and the meaning of the exhibition more precisely.

All entries are divided into 4 nominations that are traditional for “Karman�”. In nomination “Plated pocket” will be presented works which were sold; nomination “Non-sewed pocket” – designed works; nomination “Fire set” – non-standard works; nomination “Secret pocket” - works created by the employees of TWIGA out of their direct obligations.

The jury of the festival will contain the most successful and respected leaders of communication market:

Jean-Remy von Matt – the founder of advertising agency Jung von Matt

Elena Biryukova – the Chairman of the steering committee of The Best Brand/EFFIE

Elena Naryshkina – general manager of Moscow International Advertising Festival

Sergey Piskarev – general manager of NTV Media

Sergey Sobolev – journalist, “Kommersant”

Viacheslav Murugov – general producer �T� Media

Marina Tsurtsumia – director and ideologic founder of “Tsur-Tsum” café

Olga Brukovskaya – marketing director, HeadHunter

Ekaterina Vinokurtseva – editor

Vladimir Dubossarskiy – artist

The exhibition is open daily: weekdays from 6.30 pm till 10 pm, weekend from 12pm till 7 pm. Entrance free.

Address: 4^th Syromyatnichesky pereulok, 1/8, bld 6

MedInform Healthcare Communication unite its branches in Russia, Ukraine and Kazakhstan in the first specialized communication group in healthcare field in CIS

Wed, 11 Mar 2009 00:00:00 +0300

MedInform Healthcare Communications, communication service agency, which specialization is creation and support of pharmaceutical and parapharmaceutical brands, announce about the creation of MedInform Group. The Group will include agencies of TWIGA Communication Group specializing in healthcare industry in Russia, Ukraine and Kazakhstan. Moreover Medica Press publishing house and MedInform Academy education centre also will become a part of the MedInform Group.

Unification of agencies in one group is a result of needs of pharmaceutical companies in integrated communication services. The unification promotes an appearance of new services and cooperation levels in MedInform Group, such as enlargement of services scope.

Along with traditional services of the agencies, such as strategic planning, working out of communication strategy for brand promotion, brand identity, medical representatives outsourcing, postgraduate education of pharmaceutical market managers, communication with doctors – appear new services – media planning and buying of pharmaceutical and medical web-sites and press and also new techniques of cooperation with doctors and other services essential for market.

From the point of view of functional division of services in MedInform Group there will be 5 main directions: MedInform Communications, MedInformSelling Solutions, MedInformPublishing, MedInformEducation MedInformOnline. The results of each direction willsupplement each other and in that way will at the most respond to clients’ needs

Elena Strletskaya was designated for the post of the head of MedInform Group. Since 2005 she has been in charge of MedInfrom Healthcare Communication Russia. Under the leadership of Elena MedInformRussia strengthened its position in the market, developed new business in Russia and countries-members of CIS and gained Effie Awards.

Evgenia Koryakina, until recently the leader of MedInform Selling Solutions direction, will become the head of MedInform Russia.

TWIGA: career springboard or the Order of the Trampliners

Tue, 03 Mar 2009 00:00:00 +0300

Every graduate must give an answer to one of the most difficult questions – what occupation and field to choose? At what company to make a shot and where to get an unique experience that would be a good start of the career?

Realizing the difficulty of the question in general and in the current situation in particular TWIGA Communication Group gives a great opportunity to students interested in their career in advertising industry and who want to try their strength during summer internship “ The Order of the Trampliners” (��. �� - springboard).

The name of the program “The Order of the Trampliners” symbolizes courage and readiness for feat and fulfillment and reflect the idea of the project – to give an opportunity to talented trampliners to make decisive jump in the world of the professionals of the communication sphere.

Selection of the candidates will begin on 1^st March 2009 and will finish on 31^st May 2009. The program will last for 2 months – July and August 2009 – and will include TWIGA Basics, Communications Basics trainings, work on real cases in one of the TWIGA Communication Group agencies under the supervision of personal tutor.

Trampliners can try themselves in TWIGA agencies which specialization is communication and creative strategies in spheres of healthcare, BTL, trade marketing, media, PR, design and production of souvenir goods. The choice of the agency will depend on skills and wish of the trainee.

At the end of the internship period trampliners will get certificates and the most brave and bright will become an employee of TWIGA Communication Group.

More information you can find on http://www.twiga.ru/trainee/

Ole-ole-ole! TWIGA goes towards to new victories!

Mon, 02 Mar 2009 00:00:00 +0300

On 28^th February on indoor pitch “Spartak” the XVIII five-a-side football tournament “Moscow championship 2009” among leading advertising agencies took place. TWIGA Dream Team traditionally took part in the tournament.

After rather tense matches TWIGA Dream Team surpassed its last year’s results getting through to the semi-final. As a result of equal game we ceded to the future winner of the tournament and were awarded with bronze cup from the organizers.

But it was not the only award in that tournament. Michael Elagin, TWIGA Touch general manager and the team leader, was honored with “Best forward of Moscow championship 2009” award. Thus we proved we not only work out and put into practice brilliant ideas, but can stand up for ourselves on the pitch as well.

Not only players and fans, who had supported their favorite team with all force, were satisfied with the tournament’s results, but also Alexander Ogandzhanyan, the coach of TWIGA Dream Team. “I’m pleased with outcome of the tournament and play of the team. Guys showed a great enthusiasm and will to victory”, says Alexander.

TWIGA PR agency and HANSA became partners

Mon, 09 Feb 2009 00:00:00 +0300

Hansa, German producer of household appliances, sighed a contract with TWIGA PR for long term PR support.

The choice was predetermined by long and successful cooperation with TWIGA TOUCH, MediaFirst and BeWeb and by unique worked out PR program with original methods and tools and fully satisfying marketing plan of Hansa company.

The plan of cooperation with Hansa includes realization of complex of activities connected with company’s image, product positioning and sales promotion on Russian market.

TWIGA PR agency’s goal is to expand the number of Hansa’s loyal customers and to inform target customers about brand’s key advantages.

Kaspi Bank chose partner for 2009

Fri, 06 Feb 2009 00:00:00 +0300

Advertising agency Media First won media tender organized by Kaspi Bank, one of the leader on Kazakh market .

The biggest advertising agencies of Kazakhstan and local branches of biggest network agencies took part in the tender. The tender had several stages. Mobilized the efforts of Russian and Kazakh offices, Media First agency made a proposal that included creative methods of media channels choice, multilevel strategy of placement and cost efficiency.

TWIGA CG opened new office Media First Ukraine

Mon, 19 Jan 2009 00:00:00 +0300

In January 2009 a media department of the full-service advertising agency TWIGA Advertising Ukraine, a part of TWIGA Communication Group, was transformed into an independent media agency Media First Ukraine. The scope of agency’s activities includes: media investments management, media planning and buying, advertising materials placement on TV, radio, outdoors, transport and in the press.

Field of concern of Media First Ukraine:

Media planning: the method – media strategy is worked out according to communication, marketing and business strategies of the client. In its work the agency uses mix of unique planning tools - Media Wizard, EGO, X*Pert, Assistant and some others, that were created and successfully integrated by TWIGA CG over 13 years of experience in media business countries of CIS.

Media buying: for already 4 years Media First Ukrainehas successful and productively cooperated with all biggest Sales Houses, mass media and other media companies in Ukraine. It allows to offer to clients profitable proposal of the placement.

Media researches: the agency has its own workings out, furthermore it has a full scope of research resources, available in Ukrainian market.

Agency’s media opportunities and their features: Media First Ukraine works with all main medias: TV, radio, press, OOH, transport and the Internet. Besides the direct placement, the agency actively uses different kinds of special projects and sponsorship as well as non-standard types of placement such as ambient media.

TWIGA PR organized media presence on WELLA TREND VISION 2009

Thu, 18 Dec 2008 00:00:00 +0300

Wella Professionals, the client of TWIGA Communication Group for already 10 years, every year organizes a luxurious event for its clients and journalists where shows to public new trends of fashionable hair-dos 2009 and where top-stylists of Wella Professionals brands demonstrate the most bright images of the new year.

Within Trend Vision 2009 presentation Wella Professionals gave to the guests the chance to plunge into the atmosphere of innovation tendencies of the world podium and to get to know the new interesting projects of High Hair line that was presented during the Fashion Week in Moscow. Moreover the guests could enjoy the defile from top-level Russian stylists and also learn about innovation hair care products etc.

TWIGA PR agency within the cooperation with mass media on the base of agreement, organized the distribution of invitations to the glossy press to that event.

New Victory of TWIGA on National advertising contest UA*Expert

Wed, 17 Dec 2008 00:00:00 +0300

TTWIGA Communication Group Ukraine took part in contest UA*Expert (National contest UA*Expert/Approved by Ukraine advertisers) with works of Group: Tame Black Panther or Pantech PG 6200 and real MIA. For angels only. Both works were in short list of contest and Pantech reached the Final the Third Place in nomination Ad. Module in Press.

TWIGA PR finished bmi project

Wed, 10 Dec 2008 00:00:00 +0300

On 9th December 2008 in Ararat Park Hyatt Moscow was held an official reception of BMI company. The occasion was the bringing into service the second daily flight Moscow (Domodedovo)-London (Heathrow). The leading representatives of the company told about a new schedule of flights, advantages of service and compartment of the BMI first class and about unique opportunities of the company. The event visited clients and partners of the company and of course representatives of the business and particularized press who were invited by TWIGA PR agency.
BMI expressed thanks to the agency for an excellent carried out work

Outgoing Forum TWIGA 2008 �Private view on FutuAdvertising�

Mon, 08 Dec 2008 00:00:00 +0300

On 11-12th December 2008 in Atlas Park Hotel will take place a long-awaited and unforgettable event � Forum TWIGA 2008 that has already became a tradition in TWIGA Communication Group. All employees of TWIGA are impatiently waiting for this event that will gather all TWIGAers from all �TWIGA Territory�.

Every year the Forum has a new program basing on wishes of the personnel and anticipating their needs. The organizers are reaching at least two goals � to make the event bright, interesting, and unforgettable and at the same time useful.

Daytime activities will include a role play that will unite representative of different agencies with one task � to create an integrated product. The team with the best carried out task will obtain the recognition of whole Group. The goal of the role play is to give an opportunity to the participants to share their experience with each other, learn how to create integrated proposals and of course to get lots of positive emotions.

The evening program will be opened by gala ceremony of Heko! Awards. The annual prize will be awarded for the greatest success and achievements within TWIGA Communication Group. The prize got an unique name and symbol: Heko! from Swahili language means �hurray!�, �bravo!�. The main nominations are: �Agency if the year�, �Project of the year�, �Achievement of the year�, �Breakthrough of the year�, �Feat of the year�, �TWIGA Man and TWIGA Woman�, �For a contribution on Group development� .

After the ceremony each agency will show their view on the future of the advertising industry � �Trend-private view on FutuAdvertising. 30 years later�. Finally a solemn dinner and meeting of New Year 2009 will end the evening.

POLE Trade marketing agency started a new TradeZone Consultants project for Tesa company in K-raut chain

Fri, 28 Nov 2008 00:00:00 +0300

POLE Trade marketing agency increasing the cooperation with Tesa company started a new TradeZone Consultants project in K-raut hypermarket chain in St.-Petersburg.

The program includes full-time job for several consultants who according to the worked up schedule have to move within K-raut hypermarkets. It gives the opportunity to consult the customers right next to the shelves at the moment of choosing the product and therefore to persuade the customers to choose Tesa products.

This project is a part of merchandising service program for chains of �DIY� and �hypermarket� formats that was created by POLE in September , 2008 specially for Tesa.

The realization of such project became possible owing to the great experience in promotion actions (including in-store consulting) of sisterly to POLE InTown Promotion agency and the experience of POLE in stationary and visiting merchandising.

This project gave a start to a new service worked up by POLE: TradeZone Consultants will being offered as a part of complex TM decisions such as �InStore Communication� and �Key Account Servicing�. Clients of TWIGA Communication Group have already showed their interest in the new product therefore POLE is working up 2 more proposals with the similar mechanism.

Creative agency TWIGA TOUCH won the first place on AdVision Awards 2008

Wed, 26 Nov 2008 00:00:00 +0300

On 21th November 2008 The Third Annual International Russian-language Advertisement Awards - AdVision Awards®2008 successfully came to the end. More than 10,000 people from 65 countries came in order to take part in that important event. The Gala award ceremony took place in Atlantic City where the list of winners was announced.

Creative agency TWIGA TOUCH got deserved award in Best Graphics nomination for commercial of MIA brand. The award was received by Karina Ogandzhanyan, vice president of TWIGA Communication Group, who also was a member of jury.

New York, AdVision Awards 2008: the winners

Tue, 25 Nov 2008 00:00:00 +0300

On 21th November 2008 The Gala award ceremony of The Third Annual International Russian-language Advertisement Awards - AdVision Awards®2008 took place in Atlantic City, USA.

Entries of more that 60 advertising agencies from 10 countries took part in the competition. Works from Russia, USA, Israel, Kazakhstan and Armenia became the winners.

This year TWIGA Communication Group for the first time was not only a participant of the competition, but also became a partner, therefore increasing the geography of AdVision Awards.

The winners of AdVision Awards 2008 are:

Real Estate

Bathroom, Openeyes DDB, Kazachstan

Restaurants,Banquet halls, Event Venues

Restaurant W, Reflect Production, USA

Medical Services

DR. Voronova, AdOn Media, USA

Legal Services

Tuning, RBC Soft, Russia

Telecom

Rostelecom Romantic Story, Magic Box, Russia

Home goods

AKO 15th Anniversary, AKO Production, USA

Auto

Renault Logan, Publicis United, Russia

Tourism

Transaero, Shandesign, Russia

Financial Services/Leasing

KazKom � �Fish�, DreamLab Creative, Kazachstan

Non Alcoholic Beverages

Hostel (maybe chicks are coming), McCann Ericson,Russia

Alcoholic Beverages

Balinoff Vodka (summer), AdOn Media, USA

Media / Social AD

Mama, Protomedia, Russia

Best use of humor

Yes (mafia), McCann Cultures,Israel

Best Creative Concept

BEZEQ, Meyuhas Creative Production, Israel

Best Graphics / Animation

MIA, TWIGA Communications, Russia

Russian Style

Vodka Ruskova, Creative Marketing Strategies,USA

Online

Calendars with perforation, �� Print, Russia

Print

Russian Style

Balalaika, Z&G, Russia

Best Creative Concept

Faust, Znamenka, Russia

Best Graphics

MMM Advertising logo, �� Media, USA

Social Ad

Boy with a cigarette ,Girl with a cigarette, BBDO, Russia

Radio

Best Jingle

Your Optical, Media Bazar, USA

Best use of Humor

Lummer, Radio VAN, Erevan, Armenia

Russian Style

Evroset, EGO PRO, Russia

Gran Prix

Prize for the reflection of the history of the company in the promotional posters

Aeroflot, Russian Airlines

My Russian Language Advertising

Students of 4th A grade school number 38, Kopeyska city of Chelyabinsk region.

The most rapidly growing Russian brand in the U.S.

Lifeway � Creative Marketing Strategies, USA

SPECIAL PRIZE of the First Channel

Spot Sochi 2014 (the future of our children), Draft FCB, Russia

Special prize for the best series of advertisements prepared for the Year of the Family

Family, TNT TV.

OGGI. Production increased with MAN ROLAND and XERO� DC � 252 printing presses

Mon, 24 Nov 2008 00:00:00 +0300

Continuous development of TWIGA Communication Group with OGGI.Production as organic part and increased client’s needs of qualitative production within reasonable terms, prompted a necessity to buy a new contemporary equipment for printing house OGGI.Printology.

Purchasing of 4 ink offset printing presses MAN ROLAND gave an opportunity to treble productivity of printed materials up to A2 format and at the same time to reduce prime cost of production without decreasing its quality.
Digital printing press XERO� DC – 252 gives a chance to produce fast small runs of small formats (greeting card, business card etc.).

In that way fully equiped press shop gives an competitive advantage for all agencies of the group.

Creative agency TWIGA TOUCH entered the short-list of ADVISION AWARDS 2008

Mon, 17 Nov 2008 00:00:00 +0300

On 10th November 2008 the first stage of AdVision Awards®2008 voting came to the end. The results of the online-voting in that more that 10,000 people from 65 countries took part were sum up on the contest’s website.

In accordance with the results in “Best Graphics” nomination MIA brand commercial created by creative agency TWIGA TOUCH became one of the leaders.

The final list of the winner will be announced on 21th November 2008 on the award ceremony AdVision Awards® 2008 in Atlantic City (USA)

Creative agency TWIGA TOUCH worked up the sponsorship bumper for �Aviators� show on NTV channel

Mon, 10 Nov 2008 00:00:00 +0300

Remembering the previous successful work experience with creative agency TWIGA TOUCH (TWIGA Communication Group), MTS, the largest mobile phone operator in Russia, asked to work up a sponsorship bumper for �Aviators� show on NTV channel, basing on clear company�s guidelines.

The agency faced up not simple task to create a bumper closed to show spirit, combining air technologies potential and romance of the flight.

�Thanks to the fact that at least 2 representative of the agency who took part in the project sincerely love planes � the leader of the creative team and the animator � as a result we have very beautiful bumper that was made with heart�, said TWIGA TOUCH director general Michael Elagin. �MTS loves and feels the romance and beauty of flight the same way as you do. It will be interesting for all of us!� MTS addresses viewers of the program and in our turn we want to say it was a great pleasure to work with MTS on this project�, added Michael Elagin.

The new show bumper will be launched on 16th November, 2008

TWIGA TOUCH Agency has developed sponsoring TV commercial for MTS

Sat, 01 Nov 2008 00:00:00 +0300

Medinform Academy has hold a 3-day-training session with a western pharmaceutical company TEVA

Tue, 28 Oct 2008 00:00:00 +0300

October 21st through 23rd, 2008. Medinform Academy organized and held a training session upon request of TEVA, which is in the TOP-10 pharmaceutical companies, represented in Russia.

The uniqueness of the Academy’s training is contained in the individual approach when elaborating educational modules for the pharmaceutical segment specialists for each single customer exclusively.

The training “Key customers: partnership development” has an authorial technique lying in its basis. The latter belongs to the Doctor of Medical Science, the chairman of the methodical Committee of the Medinform Academy and the speaker of the training session – Nikolay Dimitriady, who is one of the most experienced trainers in the pharmaceutical industry.

The educational program included participation of the business unit specialists working with the key customers of the company. The program was dedicated to the issues of setting up effective cooperation with distributors.

The hosts of the training session are sure of the use of this program, that will allow TEVA managers make their activities more efficient, especially under the condition of the complicated economic situation on the world market.

TWIGA Advertising Ukraine opens the first OBI store in Ukraine

Mon, 20 Oct 2008 00:00:00 +0400

Supported by TWIGA Advertising Ukraine the grand opening of OBI shopping-mall took place in Kharkov and attract attention and interest of many potential customers. This is the first unit of the famous German network which signifies entering the Ukrainian market.

OBI is a leading European retailer in DIY (do it yourself) segment. OBI is among top fourth worldwide largest operator of such format. The total number of OBI shopping malls is more than 500 in 11 European countries.

In the near future OBI is planning to continue its expansion to the market and open a number of OBI shopping malls in several cities in Ukraine.

Beginning of online AdVision Awards� 2008 voting

Wed, 15 Oct 2008 00:00:00 +0400

New York
The steering committee of The Third Annual International Russian-language Advertisement Awards - AdVision Awards® 2008 and the organizers of the event Global Advertising Strategies marketing company and Channel One World Network announce the beginning of the online voting for registered works.

You can vote and learn more about voting rules on website of the competition www.advisionawards.com. In accordance with the results of the public voting a short-list will be made up, from which the jury will choose the winners.

This year TWIGA Communication Group is not only a participant, but also an executive partner of the competition. The work presented by TWIGA Communication Group you can see here:

http://www.advisionawards.com/index.php?page=74&lang=2 – Sea, Snow

http://www.advisionawards.com/index.php?page=73&lang=2 – Pregnakea, Vitrum Beaty Elit

http://www.advisionawards.com/index.php?page=59&lang=2 – Sharks of the business, MIA

http://www.advisionawards.com/index.php?page=60&lang=2 – Asphalt

http://www.advisionawards.com/index.php?page=58&lang=2 – SMS

Anyone who wishes can vote for competitive work during 3 weeks.

InTown holds a glamorous subbotnik for the youngest designer in Russia Kira Plastinina

Thu, 02 Oct 2008 00:00:00 +0400

October 2^nd: a glamorous “subbotnik” (editor’s note: public work on Saturdays – common mostly in the USSR) for 150 employees of Kira Plastinina’s company was held by InTown in a funny, dynamic and unrestrained way.

The Trout river facility was decorated in a bright, colorful and glamorous style of Kira Plastinina. The entertaining pastime began with a cheering up workout in the open air. Afterwards all the employees were divided into 10 teams guided by animators. They were to demonstrate team unity and perfect gumption. The guests participated in a number of open air activities, such as trout angling with further grill baking, glamorous shooting range, intelligence contest and creative photography competition.

The highlight of the festivity was an improvised defile: teams of designers presented their innovatory models, created from crimp paper, polyethylene, adhesive tape and ribbons.

Demonstration of every team’s achievement became a powerful final strike. Common round dancing and singing around the fire, flying a great number of rose balloons – all this finalized successful project.

Prolongation of the registration on AdVision Awards�

Tue, 30 Sep 2008 00:00:00 +0400

Responding to numerous requests from agencies wishing to enter International Russian-language Advertisement Competition AdVision Awards® organizing committee of the competition together with Global Advertising Strategies marketing company and Channel One World Network, the competition’s organizers, announce about prolongation of the registration term until 10^th October.

The rules of the registration remain the same. You can get acquainted with them on www.advisionawards.com

This year confines of the competition are increased by new categories. Besides TV Advertising entries from the participants are presented in following categories - Radio Advertising, Interactive Advertising, Outdoor Print Advertising. The contest enlarged the edges with help of new partner TWIGA Communication Group which united Kazakhstan, Ukraine, Belorussia, Georgia and Armenia.

In addition, Russkiy Mir Foundation, a partner of the competition, founded a special nomination “Russian Style”. This year the winners in this new Advision Awards® nomination will become those advertising creators who can combine fine sense with skillful usage of the Russian language and who show knowledge of Russian traditions and culture.

By the end of September nearly 100 agencies from Russia, USA, Canada, members CIS, Europe and Israel entered the competition.

OGGI. Advertising production wins Red Apple Award 2008 of the Moscow International Advertising Festival

Mon, 29 Sep 2008 00:00:00 +0400

Agency OGGI. Advertising production ranks the noble third position at the recent Moscow International Ad Festival “Red Apple 2008” nominated for “label and wrapping”. Competent judges highly evaluated the design of a gift wrapping for the Representative office of a Japanese pharmaceutical company.

Working for the customer OGGI has succeeded in pointing out the main values of the company brightly, precisely and with talent.

The efforts of the Agency creative team resulted in the “Harmony” gift collection, decorated with a national Japanese kimono. The collection includes elements helping reach harmony that the well-balanced Japanese are so famous for.

The “Harmony” collection presents wisdom with a set of wise Japanese reflections and quotes in the field of medicine. The health is symbolized by green tea. Prosperity is personified by a statue of a small turtle which is a symbol of well-being, whereas success and luck are associated with the national Japanese game Sudoku on a CD.

The professional job got fair recognition of the experts and the honorable winner’s certificate of the ad festival “Red Apple 2008”.

InTown opens a new store �StilPark� in Yaroslavl

Sat, 27 Sep 2008 00:00:00 +0400

Sep 27^th, 2008. The opening ceremony of the StilPark store for lingerie and tights took place at the Altair shopping mall in the city of Yaroslavl.

A bright and dynamic show, eye-witnessed by visitors of the shopping mall, featured a collection of lingerie for women and men as well as home wear from the autumn-winter 2008 collection of StilPark.

The visitors of the shopping mall immensely gladly participated in creative master-class presentations run by the best professionals of the city and took part in the breathtaking interactive program with memorable gifts and discount cards from the store for lingerie and tights were rattled off.

The grand opening of the StilPark brand store in Yaroslavl became a remarkable event at the Altair shopping mall in September and attracted great and positive appreciation of the audience.

Advision Awards presentation in �Tinkoff� restaurant

Wed, 24 Sep 2008 00:00:00 +0400

On 23^rd September 2008 in “Tinkoff” restaurant a presentation of International Russian-language Advertisement Competition AdVision Awards2008 took place. The organizers of the competition are New York-based Global Advertising Strategies marketing company and Channel One World Network.

TWIGA Communication Group was presented by Alexander Ogandjanian, president of the company, Karina Ogandjanian, vice-president of the company, and Michael Elagin, managing director of creative agency TWIGA TOUCH.

Among other guests at the presentation were representatives of Moscow advertisement, information and decoration committee, advertising and marketing agencies and partners of the competition - RBC, Gazprom Media, Aeroflot, UTAir, Russkiy Mir Foundation, Borodin Meathouse and others. Pleasing atmosphere was created by young members of “Yin Yang” band, talented singer Yulia Michalchik and Elena Ischeeva as a master of ceremonies. If you failed to visit this party, don’t feel upset! Full photo report you can see on an official website of the competition www.advisionawards.com. You can also be in time to enter the competition (until 3^rd of October 2008) and visit Gala award ceremony in Atlantic City on 21^st of November 2008.

Medinform and InTown has won Rekitt Benkizer tender

Thu, 18 Sep 2008 00:00:00 +0400

Medinform and InTown have been gained new tender victory of Rekitt Benkizer. InTown received the rights to hold both the scientific part of event and the gala-presentation of the “Nurofen for chidren” medication within the VII Russian congress of “Modern technologies in pediatrics and pediatric surgery (Oct 21-23, 2008, Moscow)”.

Tender committee has jumped to conclusion that the offer of Medinform and InTown entirely replies to marketing goals of the event and contains attractive commercial conditions along with bright creative solutions. The autumn event for Rekitt Benkizer will be the second project of the agency for this customer after the gala-presentation of the “Gaviskon forte” medication (it took place on Sep 7^th, 2007).

International Russian-language Advertisement Competition AdVision Awards� is finishing an integration of Russia into competition�s structure through range of events within Russian Advertisement week on 22-26 September

Tue, 16 Sep 2008 00:00:00 +0400

Moscow, 23 September, 2008 – Representatives of TWIGA Communication Group will take part in Event where participants of advertising market meeting will occur. The Event is organized by International Russian-language Advertisement Competition AdVision Awards®. The Event is symbolic finishing an integration of Russia into competition’s structure through range of events within Russian Advertisement week on 22-26 September. From TWIGA CG side following representatives will take part in: Karina Ogandjanian, vice president of TWIGA CG and honorary member of Advision Aword Jury; Alexander Ogandjanian, president of TWIGA CG; Michael Elagin, CEO of creative agency TWIGA TOUCH.

Planned events will be held within the week dedicated to the 130th anniversary of Russian advertisement, the "Advertising Jubilee", organized by Russian Association of Communication Agencies (RACA). The AdVision Awards owners’ goal is to attract experts’ and public attention to prospects caused by international increase of Russian-language brands and media holdings companies. The planned events are oriented on marketing specialists, advertisers and representatives of Russian media.

“The Russian language is becoming an important marketing tool not only for Russian brands abroad, but also for non-Russian brands oriented on Russian consumers as well as in and out of Russia and CIS”, says Givi Topchishvili, the president of New York-based Global Advertising Strategies marketing company - the competition’s organizer.

“AdVision Awards was created to stimulate the development of Russian media and business on a global scale”, added Irina Shalinets, the director of the competition.

During the "Advertising Jubilee" week the representatives of AdVision Awards and Global Advertising Strategies will meet with participants twice. On 22th September in the President Hotel Irina Shalinets and Givi Topchishvili will specially hold a presentation AdVision Awards 2008 for representatives of Russian advertising industry and mass media. They will present a new competition program and increased scale and geography of pieces of work registered in AdVision Awards 2008.

On 23th September the organizers is arranging a buffet dinner in Tinkoff restaurant. Among 150 guests there will be the officials, businessmen, the representatives of advertising and marketing industries, the representatives of cultural and society circles and, of course, partners of the competition - Channel One World Network, RBC, Gazprom Media, Aeroflot, UTAir, Russkiy Mir Foundation, Borodin Meathouse.

More information on www.advisionawards.com

TWIGA � an official partner and participant in AdVision Awards� 2008 advertising competition

Fri, 12 Sep 2008 00:00:00 +0400

The greatest event takes place in New York this November – “The 3rd Annual International Russian-Language Advertising Awards AdVision Awards® 2008”. This year TWIGA is act as an Official partner presenting regional agents of the Group under its support – advertising agencies from Kazakhstan, Ukraine, Belarus, Armenia and Georgia.

AdVision Awards® is an Annual International Russian-Language Advertising Awards traditionally taking place in New York. Over the last two years AdVision Awards® has gained reputation of a prestigious festivity in the world of advertising, unifying advertising professionals and Russian-speaking Diasporas around the world. Over three hundred commercial trailers participated in the Contest in 2006 and 2007. They were represented by more than fifty advertising companies acting in Russia, USA, Ukraine, Israel, Canada and Belarus.

This year the managers of the festivity have decided to expand its scale. Radio trailers, Internet and outdoor ads from all over the world will be admitted along with TV commercials. AdVision Awards® prizes and cups in more than 15 categories will be available. Moreover a new nomination has joined the list of the competition – “Russian Style” – for advertising projects capable of combining sublime and agile use of Russian language and demonstrating knowledge of Russian traditions and culture.

The short-list of the competition nominees is drawn by means of voting at www.advisionawards.com Oct 1 to Oct 31. The list formed by the visitors of the web-site will then be considered by a professional jury featuring the most remarkable representatives of the advertising market. The Vice-president of TWIGA Group Karina Ogandzhanyan is among the jury members this year.

On Nov 21st the awards of the competition winners take place at the “Caesar” casino in Atlantic City featuring the best of the projects represented. We surely confess how much we wish and hope the creative projects of TWIGA Group to become one of the prize winners of this prestigious Awards.

InTown�s Victory on Gazprom Export tender

Fri, 12 Sep 2008 00:00:00 +0400

We are happy to inform that BTL-agency InTown has won the tender for holding traditional New Year’s appointment with the foreign partners of Gazprom Export. According to conclusion of tender committee which acknowledged that InTown agency proposal was the most complete work with creative content, profound elaboration, financial transparency and business reputation.

The Appointment for foreign partners of 2008-2009 will be the third project of the InTown agency for “Gazprom export”. The agency already has two successful Gazprom Export projects in its portfolio: The Appointment with the foreign partners 2007-2008 and the ceremony of the 35^th anniversary of “Gazprom export” at the President’s Audience House.

Advision Awards� 2008 expands the geography due to partnership with TWIGA

Mon, 01 Sep 2008 00:00:00 +0400

‘The advertising stars to rock in Russian way in America and with European elegance that you can see on red carpet runners of Festival de Cannes!’

November 2008, in New York will take place The Third Annual International Russian-language Advertisement Awards - AdVision Awards® 2008. This year TWIGA Communication Group, the biggest advertising group in CIS-region, joins to the Festival as an official partner and participant.
Owing to TWIGA CG support Kazakhstan, Belorussia, Armenia, and Georgia take part in content. Since 1997 TWIGA CG works in Former Sovet Union countries uniting under the banners of creativity Russian speaking countries arranging annually own creative festival Karmany and now joined to Advision Awards® 2008.
In late July a press conference devoted to official opening of The Third Annual International Russian-language Advertisement Awards - AdVision Awards® 2008 took place in Moscow. The competition traditionally will take place in the USA and will pompous finish in “Caesar” casino, Atlantic City. The most talented representatives of advertising world working for Russian-speaking audience and international elite making this event particularly amazing will gather.
While tailors in different countries of the world are taking measures for evening dresses in which guests invited to the ceremony of awarding in “Maximus” theatre will come out, the competition organizers are launching a campaign that will come over all Russian-speaking creative world.
Advision Awards® 2008 is organized and held by Global Advertising Strategies marketing agency and Channel One World Network with the assistance of Russian Association of Communication Agencies (RACA).
Such significant in advertising world persons as advertising director of Channel One World network Natalia Belyanina and representative of RACA Commission on festival and competition activity Vladimir Phillipov took part in the press conference in Moscow.
Irina Shalinets, director of the competition, who came from New York, signed that Advision Awards® had already become one of the most outstanding annual events of Russian advertising industry. According to her calculation, more than 500 pieces of work in 30 nominations and 4 categories (TV Advertising, Radio Advertising, Interactive Advertising, Outdoor Print Advertising) will take part in the competition this year.
In addition, Russkiy Mir Foundation, a partner of the competition, founded a special nomination “Russian Style”. This year the winners in this new Advision Awards® nomination will become those advertising creators who can combine fine sense with skillful usage of the Russian language and who show knowledge of Russian traditions and culture.
It’s likely that very Russian style, hearty and inimitable, that the organizers adhere to, assured success of Advision Awards® in 2006 and 2007 and turned competition of the creators of Russian-language advertising into a festival of Russian culture and the Russian language. The festival became one of the New York traditions and gained the affection of this city that is difficult to surprise.
According to specialists’ estimation, Advision Awards® doesn’t only indicate a rate of the success of the Russian-language advertising, but confirms increasing media and advertising possibilities of Russia and Russian-speaking countries in general.
The uniqueness of the competition is that in the presence of a big range of different glamorous professional competitions, Advision Awards® is the only Russian-language competition that is successfully held in the USA already not for the first time. That fact, together with sense of national pride, makes the organizers keep the level and go forward.
The short-list will be formed by online voting on www.advisionawards.com where any consumer of advertising products – viewer, listener or reader - can take part in, but under one condition – he should speak Russian. The final decision of choosing this year’s winners will be taken by AdVision’s elite jury. Last year over 150 TV commercials were presented by more than 41 agencies from Russia, the USA, Ukraine, Israel, Belarus and Canada. Awards were given to 18 winners.
Among winners of 2007 is an American company Creative Marketing Strategies that presented commercial for real estate company Maximillion Realty, that won in two nominations.
Highly estimating the possibilities that are opened up to the winners of Advision Awards®, Maxim Bondarev, the creative director of Creative Marketing Strategies, says: “ For creative person the most important thing is colleagues’ acknowledgement. The Oscars is so prestigious because it’s adjudged by members of the Academy Awards – by those people who make cinema today. To win in Advision Awards® is like to win the Oscar from Russian-language advertising with all ensuing consequences. For me it is a hope that the level of creative work on the advertising market of mass consumption will increase and this undoubtedly will affect formation of aesthetic audience perception”.
It’s anticipated that Advision Awards® 2008 will exceed all expectations on its scale. You can call for entry on www.advisionawards.com.

Twiga was born in Almaty Zoo

Wed, 20 Aug 2008 00:00:00 +0400

Several days ago, baby of giraffe was born in Almaty Zoo. As a sign of gratitude for our help to zoo the newborn got the name TWIGA. ‘Twiga’ means “giraffe” in Swahili language.

The reproduction of giraffes is infrequent event in zoos. The process of giraffe reproduction depends on comfortable conditions. Owing to the fact that good care the baby giraffe was born healthy and strong.

We will look after growth of small hewing and help in creation of comfortable conditions for her and her animal family.

Links to the news in Media:

http://ktk.kz/art/?id=1091
http://www.khabar.kz/index.cfm?id=64017
http://www.khabar.kz/index.cfm?id=63975

Expanding information pool of Remington is continuing

Wed, 16 Jul 2008 00:00:00 +0400

Sprectrum Brands Company which represents Remington decided to continue work with TWIGA PR because last two successful years. Remington is a producer of high quality self care appliances. The brand is leader on USA and Grate Brittan market, also #1 in all segments in Australia.

Active conquer Russian audience is continuing tougher with TWIGA PR.

Marketing in social nets. July/august 2008

Tue, 01 Jul 2008 00:00:00 +0400

Kirill Iorish, General Director of Beweb Interactive introduced his vision on development of social nets and answered to FAQ of marketing specialists.
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TWIGA PR added to its portfolio watch brands with world name. Time is Up!

Tue, 01 Jul 2008 00:00:00 +0400

TWIGA PR agency starts to support to five watch brands. Guess is a famous brand. Its advertising pictures with style girls in jeans became photo history. To remind public that Guess is also original modern watches is the goal of agency.

GC – is a fashion Swiss brand. GC collection offers quality and magnificent watches. Mango and Timberland is famous clothing brand between all urban fashion young people, now also offers watch collections.

Finally the most significant brand is Swiss watches EDOX which exists since XIX century. EDOX creates watches which determine trends in watch fashion.

The 10th anniversary of TWIGA Asia

Sat, 28 Jun 2008 00:00:00 +0400

This year TWIGA Asia got past the point of the 10^th anniversary of its successful work. In distant 1998 TWIGA Communication Group took determined step by starting a new at that time strategy of advertising business development named “Pan-CIS strategy”. From that moment TWIGA CG began to being developed in countries of CIS.

TWIGA Asia deserved a reputation of the best advertising agency in Republic of Kazakhstan and Asian region in general. The status of the advertising market leader is proved by a great number of awards and gratitude from the biggest international clients.

Active development of TWIGA CG is caused by creative and innovative methods of attainment of advertising objectives, annual investments into researches of advertising market of the region, personnel educational programmes, recruitment of the most bright and talented employees and participation in charitable projects.

IN TOWN agency held a luxury event for GAZPROM EXPORT 35th anniversary

Fri, 20 Jun 2008 00:00:00 +0400

On June 19, 2008 INTOWN, an event-marketing agency and TWIGA Communication Group member, successfully held a luxury large-scale event for GAZPROM EXPORT. The 35^th anniversary of the Company was celebrated at a high level with more then 500 high-ranking guests coming from all over the world to give their warm wishes to their partners and friends from GAZPROM EXPORT. Everybody was delighted with a show program that included performance from best Moscow jazz bands and dancers. A brilliant fireworks show became the crest of the event.

In honor of its 15th anniversary TWIGA Communication Group makes a confession in public

Sat, 24 May 2008 00:00:00 +0400

May 23^rd, 2008 TWIGA Communication Group celebrated its birthday with open party not only for its clients, partners and friends, but for everyone who is care about creativity and advertising.

Established in 1993 as design studio;15 years afterwards TWIGA has turned into one of the largest independent local communication groups in the CIS. The Group currently includes 18 professional agencies, specializing in the key advertising disciplines in six countries of the CIS. TWIGA’s recipe of success lies in the continuous diversification of its activities, and the utmost range of services in the field of marketing communications is the result thereof.

During the creative press evening Aleksandr Ogandzhanyan, the president of TWIGA CG, revealed the strategic initiatives of the TWIGA Communication Group– among those he marked that the Group entered the non-CIS market and created specialized agencies with a strong control center.

Karina Ogandzhanyan, the vice-president of TWIGA CG announced about two serious modifications, indicating at the mobility of the holding structure. A new marketing alliance of TWIGA CG and “Arkhideya” company (Samvel Avetisyan) – Roddom brand-consulting agency has emerged on the market. Beside of that, «��LE TradeMarketing» agency has been established within TWIGA CG for design and implementation of complex business solutions using the tools of business marketing.

In honor of its anniversary TWIGA made a confession about its bad deeds, allowing the public to judge 13 critically reconsidered projects of the CG creative team.

You can find detaild photo report here.

Roddom: synergy of professionals in the marketing market

Sat, 24 May 2008 00:00:00 +0400

A new marketing alliance of TWIGACommunication Group and Arkhideya Company (Samvel Avetisyan) has emerged in the market «Roddom» brand-consulting agency. The principal competence of the alliance is the assistance in making new brands from A to Z. The work will consist not only in developing the idea of the brand, which is specialization of Arkhideya, but also will include developing all the standards and attributes of the brand, marketing programs and communication strategy. Roddom is the synergy of experienced marketing specialist Samvel Avetisyan, who is well known as a creator of strong brands and TWIGACommunication Group which possesses all the necessary tools for successful brand existence in the market.

Tactic of giraffe

Mon, 19 May 2008 00:00:00 +0400

May 19, Business Magazine has published the articles about 15th year anniversary of TWIGA Communication group «Tactic of giraffe». To read articles, please go to Tactic of giraffe.

��LE shares experience

Wed, 14 May 2008 00:00:00 +0400

��LE Agency, a specialized full-scale trademarketing service provider and part of TWIGA Communication Group, has recently taken part in professional forum “Merchandising – sales stimulation”. The forum was organized by “P.O.S.Materials” magazine.

“Merchandising – sales stimulation” is an annual forum which is run by the “P.O.S.Materials” magazine for the 4th time. The forum became a place to share opinions on technologies and potentials of merchandising in Russia among TM-professionals both from agency and client (supplier, retailer) side.

Among the speakers of the forum was ��LE business development director Dumitro Chatterjee. Mr. Chatterjee has devoted his presentation to “Control and research in trade marketing”, focusing on the role of research tools in the whole TM-cycle of FMCG producer. Mr. Chatterjee has also shared the conception of informational accompaniment of trade marketing function, the conception raised on experience and knowledge of ��LE team.

The forum expressed considerable interest to the report, which induced the magazine editors to invite Dumitro to write an article for the on the topic described.

The New Tender Victory By TWIGA TOUCH

Mon, 28 Apr 2008 00:00:00 +0400

TWIGA TOUCH has won the tender for development of the creative concept (TV and press) for Barhatnie Ruchki trade mark. Barhatnie Ruchki is a line of hand care.

The tender consisted of two stages. Within the first stage each participant offered three ideas, and during the second stage selected ideas were tested by focus-groups.

TWIGA TOUCH concept became an over-all leader. 100% of focus-group respondents expressed the desire to get a product.

Within the contract TWIGA TOUCH will realize communication materials for Russia and Germany markets. Two promotion strategies will be developed considering features of brand positioning in each country. There is a well known brand with leading position in segment in Russia, while in Germany the brand will be launched together with Dr. Sheller Company support.

In Russia, the start of the campaign is planning for September, 2008, in Germany — for October, 2008.

Three Brand of the Year/EFFIE-2007 awards

Mon, 07 Apr 2008 00:00:00 +0400

On April, 7th has passed ceremony of Brand of the Year/EFFIE-2007 in Maneje exhibition hall. It is the most authoritative international award of brands construction and promotion. 287 brands in 28 categories participated in the contest.

Annually TWIGA takes part in prestigious competition and gets no less than two awards.

The Group presented for jury three brands: Golden WiFi, ��! Magazine and 9 months. These brands received following awards

Golden WiFi — GOLD in a category High Technologies,
9 months — SILVER in a category Medical Services. Pharmaceutical preparations, silver was the highest award in the given category,
Magazine “��!” — BRONZE in a category The Mass-Media.

Alexander Ogandjanian has assessed the submitted Brand of a year/EFFIE 2007 applications

Fri, 21 Mar 2008 00:00:00 +0300

The jury session of the international national premium in the field of marketing and advertising Brand of year/EFFIE 2007 took place last week. The president of Communication Group TWIGA Alexander Ogandjanian who was invited as honorable jury has shared his expressions with edition of www.sostav.ru.

TWIGA TOUCH finished the reel for MIA

Thu, 20 Mar 2008 00:00:00 +0300

The creative agency TWIGA TOUCH finished the reel for MIA brand For Angels Only 24^th of March is the release date. 30 Second plot, shows the new birth of vicious angel which reflect provocative image of the brand. The ideological inspire became Ksenya Sobchak. She was a personification of a magical force of creation.

The creative director — Paul Hizhnjakov
Art-director — Polina Uchitilova
The Production-house — Bezilevs
The Director — Leo Gabriadze
The Operator — Marat Adelshin

TWIGA scored goals

Sat, 09 Feb 2008 00:00:00 +0300

The XVII mini-football content The Championship of Moscow 2008 took place on Saturday morning in Spartak football arena. The strongest players of advertising community gathered together under the same roof. For several years the Department of physical training and sports of Moscow is engaged in the organization and carrying out of meetings. TWIGA Communication group renews the traditions of the football participant in of mini-football tournaments among advertising agencies. �The informal atmosphere, new acquaintances and a team building spirit has united us and has stimulated to show the good results!� � Alexander Ogandzhanjan commented, the general manager of a command and at the same time president of TWIGA Communication group, The �TWIGA Dream Team� hardly battled for the right to be the best, has entered into the eight of the strongest. Despite of a long break in a sports life of the Agency, it made the way for further winner in the a quarter final round in the most persistent struggle against account 0-1. Unity of a command, desire to battle up to the end, the game enthusiasm, has made a show fascinating for pleasure to numerous fans of different agencies of the Communication Group TWIGA, who came to support the colleagues. The best team shooter became its permanent captain, the general director of TWIGA Touch Michael Elagin, who has scored six goals. �Ours supporters are the best ones!� � Michael explains the main reason of good result of absolutely new team. Active encouragement of the biggest group of the fans in stadium gave additional vivacity and force to the �TWIGA Dream Team�.

10th anniversary of OGGI. Advertising production

Fri, 01 Feb 2008 00:00:00 +0300

OGGI. Advertising production (OGGI) (a part of TWIGA communication group) has celebrated its birthday. For 10 years of experience in advertising market OGGI developed three main directions which changed the client service package. Now OGGI is a design studio with constant prizes of creative and design festivals. It is also a team of technologists who develop the most sophisticated designs of promotional materials. The special self gift was a technical rebuilding of a printing house PrintAllOGGI. OGGI built � strong image of partner which is taking leading positions in a segment on producing both typical and non-standard advertising-polytrophic and souvenir production. Among agency services are: development of creative-projects, graphic design, POSM and their manufacture and production. The cooperation with the agency-expert POL�, which is specialized in the trade marketing, helped OGGI to prove its expertise in creation, manufacturing and delivery of POS materials for the Russian market leading customers. Interaction with BTL-agency InTown supports creative potential of OGGI designers in work on non-standard decisions for corresponding marketing directions at a supreme level. During 10-years period, many of well-known companies became OGGI customers. Some of them are Unilever, Xerox, Sun Interbrew, Nizhpharm, SCA, Novartis Pharma, the Bolshevik, Johnson&Johnson, Pharmstandard, Natzprombank, Reemtsma, Sobinbank, Janssen Cilag, Nestle and Astellas Pharma. �10-years of work have proved the necessity of our services. Looking back we understand what a huge work has been done. In some cases 10 years is not so long, but for us these are years of success and great achievements. Furthermore we are not planning to stop and we consider our results as stimulus to the further development" � says Natalia Kramorova, OGGI executive director while celebrating her 10th anniversary in the company.

TWIGA TOUCH has won a MIA creative tender

Wed, 30 Jan 2008 00:00:00 +0300

The creative agency TWIGA TOUCH won the tender of creative concept development for cosmetic brand MIA. The idea corresponds to the new impudent image of a brand which focused on a young audience. The rowdy Russian celebrity took part in the new product line developing. The organizers of the project haven�t betrayed the name to public yet. In the end of February it will be opened in advertising campaign. The first stage was shooting of a provocative reel with participation of already mention star (production-house: "Bezilevs", the director: Leo Gabriadze, the operator: Marat Adelshin). The release of a reel are planned on March, 1st, 2008.

New office opening in Belorussia by Communication group TWIGA

Wed, 09 Jan 2008 00:00:00 +0300

According to the strategy of regional development TWIGA Communication Group opened of its new branch office of Media First agency in Belorussia. �In Belorussia we trust. This is a full-fledged European state with insufficiently business yet, but having huge potential. After successful development of Ukraine, Kazakhstan, Transcaucasia markets we are leap forward a network in Belorussia� � by the words of The President Communication Group TWIGA Alexander Ogandzhanjan. �The Stock Company� is the first client with whom TWIGA has successful projects in Russia and Kazakhstan. The interest in agency is shown by other clients of Group TWIGA in other CIS countries. The work team of agency TWIGA - Media First Belorussia leans on the local staff, whom will be trained in Russia, in specially created classes of Group subdivision - TWIGA Education. The nearest future of The Agency is to study and develop the market of Belorussia. The INFORMATION: The Communication Group TWIGA - one of the largest groups of marketing communications in CIS. The central office of The Communication Group TWIGA is located in Moscow, and representations of the company successfully function in Ukraine, Kazakhstan and Armenia.

InTown holds a glamorous subbotnik for the youngest designer in Russia Kira Plastinina

Sun, 02 Dec 2007 00:00:00 +0300

The highlight of the festivity was an improvised defile: teams of designers presented their innovatory models, created from crimp paper, polyethylene, adhesive tape and ribbons.

InTown holds a glamorous subbotnik for the youngest designer in Russia Kira Plastinina

Sun, 02 Dec 2007 00:00:00 +0300

The highlight of the festivity was an improvised defile: teams of designers presented their innovatory models, created from crimp paper, polyethylene, adhesive tape and ribbons.

MediaFirst (Communication Group TWIGA) has won the tender for annual media support of POLAROID.

Mon, 24 Dec 2007 00:00:00 +0300

MediaFirst has won the tender for annual support of the company POLAROID, in direction EYEWEAR. Among four largest media agencies the tender was held by the development directors of the European representatives POLAROID. MediaFirst suggests a wide spectrum of the most effective opportunities for media placement. The general director MediaFirst Jury Malinin said that, the correct precise brief analysis and also full study of the offer has provided a victory in the tender. "The complete understanding and focus on brief details helped us to build a correct strategy and offer in which POLAROID has necessity. Our market secret success for providing brand awareness for the client is to understand and estimate activity of competitors and to offer something excellent.� - Jury Malinin speaks.

TWIGA declares results of the international creative festival "KARMANY - 2. How all turned out."

Fri, 07 Dec 2007 00:00:00 +0300

International Creative festival " KARMANY � 2" ended on December, 6th, 2007. The winners have been summed up, declared and awarded. Such events are hold every year by Communication Group TWIGA. The place for the exhibition was the TWIGA office in the center of the modern art "Winery". The new nomination debuted "OTKRITIY KARMAN" where interested persons could take part. This premium covered the major social problem; the organizers stimulated all foreign citizens to studying Russian. "KARMANY - 2" is an internal festival. Its public review of creative potential of Communication Group TWIGA: � TWIGA TOUCH, � TWIGA Ukraine, � TWIGA Armenia, � TWIGA Asia, � OGGI/Printallogy, � InTown, � MedInform Healthcare Communications � BeWeb Interactive. Both parts took place in solemn ceremony of the rewarding, employees of Group, and the eminent judges - Sergey Piskarev (a general director of NTV-media, president of Communication Agencies Association Russia), Elena Naryshkin (president of Moscow International Advertising festival), Elena Pinegina (president of Advertising Federation Association of Regions), Elena Birjukova (the president of The Brand of year/EFFIE) and Andrey Belashov (business development director Domestic medicines). The �conceptual meal�, shaped like the nomination �pockets�, was offered on a final buffet table. The author of idea is vice-president Communication Group TWIGA Karina Ogandzhanjan. The nominations were: UNPROFITABLE POCKET - the best work NONSEWN POCKET - design work CUT OFF POCKET - the best non-standard work and design THE SECRET POCKET - a private collection of Group employees THE OPEN POCKET - foreign works The judges with considerable interest had estimated the exposed works. Some of participants have even expressed special sympathies to there favorites works. For example, Andrey Belashovu liked the work �The Far-sighted decision�, and Elena Naryshkin among the others searched for Tanya�s Vorobiova work �The stamp of generations�.

MedInform and Twiga Touch agencies worked out the creative conception for the brand 9 month

Mon, 12 Nov 2007 00:00:00 +0300

In the end of 2006 year MedInform and TWIGA TOUCH agencies began to elaborate the creative conception for the brand "9 month" OAO "Otechestvennie lekarstva". Nowadays the approved conception is used in all means of communication of this brand. The idea: Pregnancy for a woman is the period of rising feeling of responsibility. A mother and a child are as a single whole this time. Care about herself, her health take on special double significance. All her thoughts and dreams filled with foretaste of the future with her child an with anxiety about a little person. The brand 9 month � complex of different remedies for pregnant women � has already "thought for two", and created the product line that to takes care about mother and child upon itself.

"The complexity of our work was the necessity to consider all the nuances and details, and also serious advertising restrictions for remedies and children�s products. Meanwhile our Agency�s experience helped us to solve this difficult task. We believe in brand�s success and we hope that our work would be conductive to this success" � said Managing Director Medinform, Elena Streletskaya. Agency continues to work with the brand in the context of this conception � organizes exhibitions, prepares and produces the print�production. 24 and 25 of October during the exhibition "Apteka�2007" there took place many events for the brands of "Otechestvennie lekarstva", and the 9 month was among them.

The 9 month�s products will help not only pregnant women, but also doctors. After all, it is much more comfortable and safe to prescribe particularized remedies from one line, that are made especially for pregnant women and are safe for their children. The aim of the Agency is to make the audience understand it, which means to tell this information doctors and women, that preparing to become mothers. "The line 9 month has no analogue on the Russian market. This is the unique products, that are necessary and important for all pregnant women. These remedies are made especially for women in the period of pregnancy and breast-feeding. 9 month � is the time to think for two. Products of 9 month were worked out by specialists of �Otechestvennie lekarstva� in 2005-2006 in co-operation with UBM Clinic SA and under the patronage of Russian and Swiss best gynecologists and obstetricians. This is the first line that meets the requirements of young mothers" � said Andrey Belashov, Developing Director of "Otechestvennie lekarstva" � "We are happy that in 2007, the year announced by mayor Lujkov and Moscow Government as the year of a child, the new products appear, that help mother and children to be healthy and beautiful."

MedInform Healthcare Communications Agency has organized an event for "Berlin�Hemi/Menarini" company.

Thu, 01 Nov 2007 00:00:00 +0300

The "Berlin�Hemi/Menarini" company took part in the 13th Russian Gastroenterologist Week, where it organized an action and a stand with the help of MedInform Healthcare Communications Agency. The main Agency�s aim was to attract as many gastroenterologists as possible to the "Berlin�Hemi/Menarini"s stand and company�s symposium. The stand was designed with a banner and advertising modules on it, a little tablet-shaped table, a vase with the unusual pharmaceutical filling, information desks and reception. In the center of the stand there was a large plain LCD�TV�set, on which the information about Berlin�Hemi�s gastroenterology remedy was demonstrated. On that TV you could also watch beautiful sceneries, pictures of the sea and animal world. During three days of the exhibition the Agency�s promoters helped visitors to fill in the forms at the stand, attracted new guests and announce the symposium�s theme. Everybody who filled in the forms got the prize�coupons. During two days there was also a photo�laboratory at the stand. Everybody who wished could receive his photo, adapted in Adobe Photoshop and placed in a beautiful frame. Before the symposium started, the was a contest with the main prize � mobile�telephone, and to get it people had to give the correct answers on the questions. After the symposium all participants got the valuable presents.

MedInform Healthcare Communications Agency has organized the action for the brand BELLA during the exhibition "Apteka-2007".

Tue, 30 Oct 2007 00:00:00 +0300

MedInform Healthcare Communications Agency has organized the action for the brand BELLA during the exhibition "Apteka-2007". The 24th of October MedInform Healthcare Communications Agency has organized the action for the brand Bella during the exhibition "Apteka-2007" in "Olimpiisky". At the stand of the magazine about health attitude to work "8 hours" there was organized a make�up master�class by the magazine�s partner � BELLA. During two days the visagistes made professional make�up with the help of cosmetic remedies Polena Eva and BELLA products for those who had bought the magazine "8 hours". Besides, all buyers were presented with the set of Polena Eva cosmetic. The first day the visagistes made make-up to the 100 women. And during this day there were sold more magazines, than during the whole previous exhibitions.

The MedInform agency has organized the work of the �Otechestvennie lekarstva� stand during the exhibition �Apteka � 2007�.

Mon, 29 Oct 2007 00:00:00 +0300

The MedInform Healthcare Communications agency has organized the work of the �Otechestvennie lekarstva� stand during the exhibition �Apteka � 2007�. This event lasted for two days, and it was necessary to present 5 brands at the same time : �9 months� �BioMax�, �Gamsi�, �Grammidin� and Zorex. The main problem was the necessity to create special means to attract visitors, special stand-design for each of 5 brands, and make sure that would not confuse with each other. For the stand design MedInform choose different elements, for example: for �BioMax� it were sport apparatus, for Zorex (remedy for hang-over) � the bar. The design also had to be functional � in the BioMax zone there were sport competitions with prizes, in the bar section the bar-tender offered cocktails maid by himself in front of the visitor�s eyes. The first day there were 3 brands on the stand: 9 month, BioMax and Gamsi. Promoters gave to the visitors the programs of stand work with the schedule of the drawing and other actions. The first day at 12:30 there was a competition for the 9 month, where the main prize was the Arbat-Prestige card for 3000 rubles. At 13:30 took place the contest with the lottotron for them, who had filled in a form. The florists made the little bouquets according to the special psychology character-test and presented them to the visitors, who had filled in a form and made the test. The BioMax zone made one more contest with prizes at 14:30, and at 15:30 the sport competitions began. There even old men and women took part, they twisted hoops and played with the ball with such enjoyment, that it was decided to present them even parts of the stand design - abdominal crunch, the hoop and the football ball. There was also the very successful idea to photograph visitors on the usual background, and then transform these photos in cards with logo of 9 month, Gamsi, BioMax etc. in Photoshop. The lines for the photo session were very long. The second day there were zones of Grammidin, Gamsi and Zorex. In the Grammindin zone there were contests with prizes such as scarves, cups, umbrellas, the white soft towel and bathrobe. The Zorex zone caught attention of more than a half of the exhibition�s visitors. Two barmen made the real inflammatory show and prepared 12 liters of cocktail. There were presented the vine kit in the beautiful wooden packing, the kit with a corkscrew and shaker. In the evening there was the main contest � answering the presenter�s questions with the main prize, the mobile phone. Then the barmen tough there skills to those who wished. They even had to repeat their lessons an encore. MedInform Healthcare Communications agency succeeded in drawing attention to each of the brands, collecting great amount of questionnaires and giving much fun to the visitors. There was permanent presence of the visitors on the stand, and all of them received presents from �Otechestvennie lekarstva�.

TT-Design together with Beweb Interactive won a tender on development of a calendar, a special interactive project and other new-year communicational materials for Golden Telecom Company.

Thu, 06 Sep 2007 00:00:00 +0400

TT-Design together with Beweb Interactive won a tender on development of a calendar, a special interactive project and other new-year communicational materials for Golden Telecom Company.
�TWIGA presented an integrated concept which totally corresponds to Golden Telecom�s mission in core as well as in emotions, feelings which should accompany our business�, - Elena Danilova, Golden Telecom Marketing Communications� Director, comments.
�In this project we tried to show � vividly and brightly � how the world where there are no telecommunication services may look and how its perception may change if we try to make the world of these services more tangible�, - Michael Elagin, TWIGA TOUCH Managing Director explains.
All the finalized materials will be shown by the end of the year.

September, 4th the Agency MedInform Healthcare Communications carried out the grand opening of the first special educational institution of professional medical representatives: MedRepAcademy�.

Wed, 05 Sep 2007 00:00:00 +0400

Grand opening of the MedRepAcademy�

September, 4th the Agency MedInform Healthcare Communications carried out the grand opening of the first special educational institution of professional medical representatives: MedRepAcademy�. Among the visitors there were the representatives of many pharmaceutical and para-pharmaceutical companies: Pfizer, Wimm Bill Dann, Ely Lilly, Nizhpharm/Stada, Otto Bock, Berlin-Chemie/Menarini, Lek, Orion Corporation, Unomedical and others, the representatives of the partner companies and the invited journalists of the special business editions.
In terms of the party the guests took part in the opening ceremony, assisted to the press-conference. After the solemn part, the guests could listen to the live music of Vladimir Vett (electroviolin) and enjoy with light snacks and wine. In this easy atmosphere the visitors could exchange with their impressions, put their questions to the MedRepAcademy� founders and to Sergey Paukov, the famous trainer for Medical Representatives.
�Today we feel the strong support from our guests, this shows one more time that the district we open is really relevant. Most of the companies perceive the creation of MedRepAcademy� with enthusiasm. The prospective is obvious: the possibility to carry out the full-fledged education of the Client Medical Representatives team, and the opening of the new inflow of the qualified communication specialists to the pharmaceutical market segment having their deficiency� � is telling Eleonora Abramyan, General Director of the Agency, MedRepAcademy� rector, it�s concept inspirer and founder.
The admission to the November education group continues.

2nd Moscow International Family Festival �BABY TIME 2007�, where all leading producers of goods for children presented their products, was held on May 24-28 in sport-complex �Olimpiyskiy�.

Mon, 28 May 2007 00:00:00 +0400

2nd Moscow International Family Festival �BABY TIME 2007�, where all leading producers of goods for children presented their products, was held on May 24-28 in sport-complex �Olimpiyskiy�. The proposal of MedInform Healthcare Communications Agency (MedInform) to �Berlin-Chemie� company to take part in the Festival was accepted with enthusiasm, especially taking into consideration the fact that this year was proclaimed as The Year of Child. The Agency elaborated a program of activities, developed and decorated the stand, invited a make-up artist, a photographer and organized a Soap Bubble Show for the smallest visitors.
�We were really glad to help �Berlin-Chemie� to take part in this Festival. Children�s healthcare is a great responsibility and informing parents how to conduct in some complicated situations is the goal of specialists. We invited a high-qualified infantile gastroenterologist who consulted parents and informed them about Espumisan medicine. Of course, we did our best to amuse kids�, - Elena Streletskaya Managing Director of the Agency comments. �Client�s representatives highly appreciated our work and we hope on further cooperation especially as MedInform worked with �Berlin-Chemie� several years ago�.

������� �� TWIGA

Olga Startseva was assigned as a chief of Applied Marketing Decision group "POLE" (TWIGA CG)

Managing Director MedInform Digital Tatyana Konovalova told about methods of communication in social networks at the congress of marketing experts �Fighting Marketing-2010�

B9 Moscow becomes preferred partner for Atria Foods Russia

�Mom, I've thought ... do me a vaccination� TWIGA Advertising Ukraine and MedInform Ukraine have developed the information campaign for UNICEF and the Ministry of Health of Ukraine

Ekaterina Vinokurtseva chaired agency Twiga PR

TWIGA TOUCH won tender for advertising support for "Campomos"

The launch of "Tsetrin" campaign

Advertising campaign of "Potekha" brand

TWIGA TOUCH: 1st place in �Printing announcement� nomination at AdVision Award festival

Only up! TWIGA TOUCH entered Top-10 of Russian agencies

TWIGA PR will continue the cooperation with Polaroid, the worldwide leader in optical technologies

Karina Ogandjanian participated in the HR Brand 2009 Award as the Jury Chairman

TWIGA PR ASIA new player in Kazakhstan PR market

InTown Agency has organised a series of conferences for partner trading network employees of Kalina Concern

Media First Kazakhstan Agency saves status of media partner of Kaspi Bank in 2010

Working schedule of TWIGA GC during New Year�s Holiday

Annual Corporate Forum TWIGA 2009

InTown agency has organised annual conference for DTV key partners

TWIGA experts took part as judges in Recipe of the year 2009 Award

InTown agency organized Gala Dinner for leading Russian podiatrists

MediaFirst - 7 years of success of agency

Personnel changes at InTown

The international advertising festival �Golden Drum�, which has been passed in the sixteenth time in Slovenia, has brought new victory for TWIGA TOUCH

The top of 1000 Russian highest professional managers include Karina Ogandjanian vice-president of TWIGA CG

Great TWIGA TOUCH wins on MIFA 2009

New agency of marketing communications is appeared on Russian market

New victory of TWIGA Communication Group Ukraine. The agency became the winner in the tender competiton for the realisation of integrated image advertising campaign for Insurance Group PZU Ukraine

TWIGA TOUCH for the auto spare parts: bea full work

The cooperation between Media First and Bostik is continueing

Changes in personnel structure of Communication Group TWIGA

Medinform starts the cooperation with MSD Company (Merck)

Media First Agency became the media partner for the ION Retail network

Media First Agency, a part of TWIGA CG continues cooperation with Dr.Reddy�s, one of the biggest international pharmaceutical companies.

New Assignment in TWIGA Communication Group

The representative of TWIGA CG gets the position of the chairman on trading marketing field in RAMU

The most outstanding Eurasian rally «Silk Way � DAKAR series» together with TWIGA CG

The program Trampliners got started successfully

TWIGA CG took part in joint session of ACAR and RAMS

New victory of Media First at tender on regional TV placement campaign

MedInform agency hold round table with HR leader of pharmaceutical industry

TWIGA TOCUH work �I leave to hh.ru!� has got to short list of the �Idea!�

Opinion Twiga Touch becomes more valuable

Product placement of Quelyd in Skala Remonta TV show on channel TNT. MediaFirst especially for company Bostik

Media First will place Mamba TV reels on the largest national channels

TWIGA TOUCH refers to hh.ru

��LE develops Russian economical science

TWIGA CG participated in 8th Eurasia Media Forum

Karmany 3. How everything turned out

Three new victories of TWIGA CG. Results of Brand of the Year/EFFIE-2008 awards

The Opening & Winners� Awarding Ceremony of 3rd International Creative Festival of TWIGA Communication Group Agencies

TWIGA PR starts cooperation with the Polaroid Company � world leader in optical technologies

�Karman� 3. Happy Coming!�

MedInform Healthcare Communication unite its branches in Russia, Ukraine and Kazakhstan in the first specialized communication group in healthcare field in CIS

TWIGA: career springboard or the Order of the Trampliners

Ole-ole-ole! TWIGA goes towards to new victories!

TWIGA PR agency and HANSA became partners

Kaspi Bank chose partner for 2009

TWIGA CG opened new office Media First Ukraine

TWIGA PR organized media presence on WELLA TREND VISION 2009

New Victory of TWIGA on National advertising contest UA*Expert

TWIGA PR finished bmi project

Outgoing Forum TWIGA 2008 �Private view on FutuAdvertising�

POLE Trade marketing agency started a new TradeZone Consultants project for Tesa company in K-raut chain

Creative agency TWIGA TOUCH won the first place on AdVision Awards 2008

New York, AdVision Awards 2008: the winners

OGGI. Production increased with MAN ROLAND and XERO� DC � 252 printing presses

Creative agency TWIGA TOUCH entered the short-list of ADVISION AWARDS 2008

Creative agency TWIGA TOUCH worked up the sponsorship bumper for �Aviators� show on NTV channel

TWIGA TOUCH Agency has developed sponsoring TV commercial for MTS

Medinform Academy has hold a 3-day-training session with a western pharmaceutical company TEVA

TWIGA Advertising Ukraine opens the first OBI store in Ukraine

Beginning of online AdVision Awards� 2008 voting

InTown holds a glamorous subbotnik for the youngest designer in Russia Kira Plastinina

Prolongation of the registration on AdVision Awards�

OGGI. Advertising production wins Red Apple Award 2008 of the Moscow International Advertising Festival

InTown opens a new store �StilPark� in Yaroslavl

Advision Awards presentation in �Tinkoff� restaurant

Medinform and InTown has won Rekitt Benkizer tender

International Russian-language Advertisement Competition AdVision Awards� is finishing an integration of Russia into competition�s structure through range of events within Russian Advertisement week on 22-26 September

�� TWIGA