TWIGA has supported the festival for many years. Its official representative, including for Lions Health, is the group’s co-founder Karina Ogandzhanyan.
TWIGA has supported Cannes Lions, the International Festival of Creativity, for many years. A few years ago I became the Cannes Lions / Health representative in Russia, hoping to change several aspects of the communications market’s creative agenda.
In particular, I see an opportunity to unite creative agencies and other creative talent so they can be better represented on the international creative stage, and to bring agencies and marketers closer together to develop and deliver the brightest, most effective creative ideas in marketing, worthy of top international awards.
The same goals drove Cannes Lions Creativity Day, where we discussed the hottest issues in Russia’s creative and communications landscape.
Both discussions were moderated by Karina Ogandzhanyan, co-founder of TWIGA.
We are watching consumer demand for content change. We consume more, keep looking for new platforms and topics, and grow ever more demanding and choosy about content. Modern platforms encourage digital creativity, refine their video recommendation algorithms and give the world new heroes and creators.
Recording · YouTubeDo our creative thinking and its execution match the world’s best practices? Which industries and fields born in Russia set global trends? Should we look to the West, or does the Russian creative industry have its own path?
Recording · YouTubeThe official representative of Cannes Lions / Lions Health in Russia is Karina Ogandzhanyan, co-founder of TWIGA CG.
