Brand Health Tracking and U&A
Tracking of brand and competitor positions, image and loyalty, audience drivers and barriers over time; in-depth study of the audience and its behavior.
Business impactBrand and competitor positions over time
Media
TWIGA DATA SOLUTIONS
Marketing research and analytics center
We turn data from multiple sources into growth decisions: from audience research to econometrics, forecasting and BI.
Quantitative and qualitative research
Marketing and media analytics
Predictive models and BI solutions
Services
What we do
We study consumers, analyze sales and competitors, optimize media investment and measure advertising effectiveness.
Segmentation and Customer Journey Map
Audience segmentation and customer journey research, from first desire to loyalty.
Business impactThe right approach to every shopper
Brand Lift and creative testing
Measuring campaign effectiveness through brand metric dynamics and analyzing how creatives are perceived: concepts, videos, packaging, slogans.
Business impactCampaign effectiveness in brand metrics
Econometrics and media mix optimization
Sales decomposition by driver, channel effectiveness and ROAS, response S-curves, sales forecasts and scenarios.
Business impactThe optimal budget for every tool
BI, end-to-end analytics and ML
BI reporting, media and marketing analytics, PR & SMM analysis and machine learning models.
Business impactData from any source in a single report
METHODS
PSMBPTOCluster analysisFactor analysisEconometricsML models
Leader
Alexander Zhomov
Managing Director, TWIGA DATA SOLUTIONS
Alexander Zhomov
More than 20 years in market research and project management.
Held senior positions at major pharmaceutical market companies OTCPharm and DSM Group.
Experience
Brands that trust us
Ahmad Tea Capital Group Energon Inecobank Just Clothes Mixit Olain Farm Protone App Sopharma Sun Pharma Tikkurila Viber Atom Binnopharm Group Gazprombank Moscow Department of Education and Science Ália Indana Kortros Krasnogorskleksredstva Magnit Materia Medica Orteka Samolet Soglasie Pharmstandard Chetyre Lapy
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