Media that
drives growth
TWIGA MEDIA is an expert in content distribution based on independent evaluation of how well today’s media channels perform. We deliver a high level of client service and transparent buying terms in Russia and the CIS under the «» principle* Open Book is a pricing and business model in which the agency fully discloses to the client the real cost of all purchases, subcontractors and internal expenses..
The media practice of TWIGA. We unlock brands’ potential and increase the return on every media ruble with the full range of marketing tools and 360° analytics.
What we do
We assemble the expertise the task requires instead of offering a preset toolkit.
Media strategy and buying
Planning and buying placements across all media, from setting media objectives to tying results to business metrics
Digital and performance
Performance campaigns and digital display with analytics set up across the entire user journey
Influencer marketing
Working with bloggers and creator channels: selection, production of integrations and impact measurement
Data and analytics
Market research, end-to-end analytics and models that underpin media and product decisions
To shape a new media economy: independent, transparent and focused on maximum return for the client.
- 01
Client experience
Attention to the client, service, product quality, speed and a willingness to dig deeper into the task than the standard agency approach.
- 02
Independence
We are independent of TV, individual media outlets and ecosystems: we have no obligation to sell their media products, so we choose solutions solely in the client’s interest.
- 03
Openness
“Open Book”: we fully disclose to the client the real cost of purchases, subcontractors and internal expenses.
- 04
Multidisciplinary approach
Broad specialization: TWIGA CG covers media, creative, events, SMM, in-house production, PR, BTL and strategy. Every media proposal takes a 360° view: non-media expertise makes media more impactful and more efficient.
What you get
Transparent economics
The plan, buying and optimization are tied to KPIs rather than living in separate reports.
A single data system
Reach, performance, CRM signals and research come together in one picture.
Managed efficiency
Ongoing proposals to optimize the media mix and plan, with an assessment of each decision’s impact.
Scaling
Using our experience with proven channel and audience combinations to build a repeatable growth model.
Agency groups · 7,236 points
DIGITAL TWIGA
Best influencer campaign · Plan b
TWIGA INTERACTIVE · DIGITAL TWIGA
Best influencer campaign · Plan b
TWIGA INTERACTIVE · DIGITAL TWIGA
Full cycle · Talent Power
DIGITAL TWIGA
Telegram Ads promotion
DIGITAL TWIGA
Full cycle · Awareness rating
DIGITAL TWIGA
From task to result
- How do we get more from the media budget?
- How do we connect reach, performance and sales?
- What data is really needed for optimization?
Diagnostics
We analyze the business task, category, audience and acquisition economics.
Architecture
We build the media strategy, channel roles, data and measurement system.
Management
We optimize placements as the campaign runs and tie decisions to KPIs.
Who leads the projects
A specialized team within the group owns the solution, with adjacent expertise brought in as needed.
- Strategy and buying in one team
- National and regional campaigns
- Focus on sales, awareness and efficiency
- 1st place RUWARD · programmatic buying
- 2nd in RACA DNMR 2025
- 2nd place AdIndex Digital Index · Full cycle
- Full-cycle influencer marketing
- Micro-, macro- and top influencers
- YouTube, Telegram, VK, Dzen and RuTube
- Quantitative and qualitative research
- Marketing and media analytics
- Predictive models and BI solutions
Other practices
Shall we discuss
your project?
Send us a brief or describe the situation in your own words, and we’ll suggest where to start.
Write to us