Branding and strategy for Rx, OTC and dietary supplements
Brand platforms, positioning and communications strategies for Rx and OTC brands, dietary supplements and health products.
№1in the MedMen Awards aggregate pharma creativity ranking 2021–2025
Pharma
ZDRAVPUNKT
Creative for pharma marketing and medical communications
We combine strategic marketing, creative and pharma expertise to turn scientific data into clear and engaging communications.
30+ MedMen Healthcare Creative Awards
No. 1 in the MedMen aggregate creativity ranking
Member of RACA industry committees
Rankings & awards
Recognition from the market and juries
RACA National Pharma Communications Ranking · 20263rd
Pharma communications agencies
RACA Casebook · 2026Silver
Pharma communications · “Nasal Portfolio”, Solopharm
MedMen Awards · 20251st
Aggregate pharma creativity ranking · 2021–2025
MedMen Awards pharma creativity ranking · 20253rd
Results of the 2025 season
RACA National Pharma Communications Ranking · 20253rd
Best in the pharma communications market
MedMen Awards · 2025Gold
Video content · “Memory Like a Goldfish”, Pharmstandard
MedMen Awards · 2025Bronze
Video content · “Sleep”, Krasnogorskleksredstva
MedMen Awards · 2025Bronze
Social campaigns · “Childhood Should Not Stay in the Shadows”
Services
What we do
We bring in a single capability or build the full cycle around a measurable business goal.
Creative ideas and advertising concepts
BIG ideas and advertising concepts for every channel: video, digital, media, HCP promo, events and PR.
GoldMedMen Awards 2025, video content · “Memory Like a Goldfish”
Medical and scientific content
Content for doctors, pharmacists and patients: we turn complex terminology and scientific data into clear formats.
SilverMedMen Awards 2023, Media · video podcast “Pharma in the Big City”
Omnichannel communications
Unified brand communications for doctors, pharmacists and patients across all channels, from launch to long-term programs.
SilverRACA Casebook 2026, pharma communications · “Nasal Portfolio”
Disease awareness and social initiatives
Campaigns that raise awareness of diseases, support patients and promote a healthy lifestyle.
SilverMedMen Awards 2019, integrated campaigns · “The Ministry of Health Confirms: You Are Stronger!”
AUDIENCES
Doctors (HCPs)PharmacistsPatients
CATEGORIES
RxOTCDietary supplementsHealth products
The practice’s media project
Pharma in the Big City
A video podcast about the people behind the scenes of pharma: marketing, creative, business and human stories.
Hosted by Olesya Filatova, Managing Director of ZDRAVPUNKT and Chair of the MedMen Awards Organizing Committee
Episode 1What brings you in today?Guests: Marina Yakunina (Dr. Theiss, Lacalut) · Maria Melchakova (PeptidPRO)Hosts: Olesya Filatova (ZdravPunkt, MedMen Awards) · Karina Ogandzhanyan (TWIGA CG)YouTube VK Video
Leader
Olesya Filatova
Managing Director, ZDRAVPUNKT
Olesya Filatova
Award winner at KIAF, Idea!, Effie Awards and MedMen Awards.
Jury member at international festivals: White Square, CLIO HEALTH.
Chair of the Organizing Committee and member of the Supervisory Board of the MedMen Awards pharma award; author and host of the podcast “Pharma in the Big City.”
Experience
Brands that trust us
Faringosept Immuno VitaStrong Bez Peresadok Primaxetin Anaferon for Children Ministry of Health of Russia Stomatofit Road of Life Picamilon Ginkgo Mildronate Slabikap Dezrinit Kagocel Kapsikam Resigar A Uronext Longidaza Ergoferon Tenoten Rafamin Heptrazan Corvalol
CategoriesPharmaPublic sector
Pharma · shared practiceTwo teams.One pharma expertise.The experience and work of two agencies of the group, MEDINFORM and ZDRAVPUNKT, in a shared selection of case studies on the Pharma page.
Business development team · ZDRAVPUNKTShall we discuss
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