We believe in an economy where smart marketing and IT help businesses grow.
In each business vertical we build effective solutions, and in cross-disciplinary teams we combine them into projects that turn transformation into tangible results.
In Swahili, TWIGA means “giraffe” — a symbol of grace, beauty and foresight. Its height lets it see further.
The language entered the founders’ lives during Alexander Ogandzhanyan’s diplomatic service at the USSR Embassy in Tanzania.
TWIGA grew out of personal experience, a shared view of communications and a readiness to take responsibility for results.
Founder and Chairman of the Board
Co-founder and member of the Board of Directors
The people who build the group’s expertise and lead its teams.
More than 10 years of experience in marketing communications. Has worked with clients including Magnit, Lenta, Promsvyazbank, Soglasie, Takeda, Bayer, BAT and others.
EducationLSE (London School of Economics); Strategic Marketing Management, Harvard Business School
Managing Director, TWIGA Russia; member of the Board of Directors, TWIGA CG
More than 10 years in performance marketing. Has delivered about 200 projects (B2C, B2B) in digital marketing and analytics, and consulted on more than 20 projects for top-200 e-commerce companies.
EducationSchool of International Economic Relations, MGIMO
Managing Partner of the Media practice; member of the Board of Directors, TWIGA CG
More than 30 Effie Awards Russia wins, including 2 Grand Prix; Effie Awards Russia 2020 jury member.
EducationFaculty of Economics, Lomonosov Moscow State University
Chief Strategy Officer, TWIGA Russia; member of the Board of Directors, TWIGA CG
More than 18 years in strategic marketing. Has held senior positions at major technology companies such as ZTE and the KLYUCHAVTO automotive group, as well as at communications agencies. PhD (Candidate of Sciences) in World Economy.
EducationFinancial Academy under the Government of the Russian Federation; Griboyedov Institute of International Law and Economics
Chief Commercial Officer, TWIGA CG; Managing Director, MEDIA FIRST
More than 8 years of experience building digital practices, delivering performance and media projects, and implementing marketing and end-to-end analytics. More than 13 years in advertising.
EducationVladimir State University, Faculty of History
Managing Director, DIGITAL TWIGA
Leads integrated solutions in the Experience practice, which brings together strategy, creative, PR, SMM and events: she assembles the right capabilities for each client challenge and develops the practice’s areas of work. 18 years in the advertising industry. Has worked at Publicis, BBDO, Ark Thompson, Y&R, Cheil and DDB with brands in FMCG, telecom, banking, automotive, retail, IT and the social sector. Clients include HP, Mars, Alfa-Bank, VTB, X5, MTS, Beeline, Danone, Volkswagen, Land Rover, L’Oréal and Red Bull. Projects she has worked on have won professional awards in Russia and internationally, including seven Cannes Lions.
EducationFaculty of Economic Cybernetics, State University of Management (GUU)
Managing Director of the Experience practice, TWIGA CG
In advertising since 1995. Has worked with major Russian and international clients in strategic planning, media consulting and ROI strategies as a project lead and consultant.
EducationTashkent State Technical University, Faculty of Aircraft Engineering, mechanical engineer; RANEPA, MBA in Project Management
Director of Project Development in the CIS, TWIGA CG; member of the Board of Directors of the TWIGA CG media vertical
Award winner: KIAF, Idea!, Effie Awards, MedMen Awards; jury member at international festivals White Square and CLIO HEALTH. Chair of the Organizing Committee and member of the Supervisory Board of the MedMen Awards pharma award; creator and host of the podcast “Pharma in the Big City.”
EducationFaculty of Law, Derzhavin Moscow Social Institute
Managing Director, ZDRAVPUNKT
More than 20 years in marketing communications and in organizing corporate and public cultural events. Extensive experience delivering B2B, B2C, B2G and B2E projects.
EducationState University of Management, Management
Managing Director, OGGI
More than 10 years in PR and marketing communications. Has delivered many projects in IT and telecom, retail, FMCG, automotive, pharma, real estate, HoReCa, fashion, finance, education and the public sector. Clients include Avito, SKOLKOVO Moscow School of Management, Yota, MegaFon, Dom.ru, TCL, Svyatoy Istochnik, Great Wall Motor, Lukoil, Multon Partners, Savushkin Product, Mareven Food Central, Sun Pharma, Miratorg, Opticell, Meditsina JSC and others.
EducationState University of Management: bachelor’s degree (advertising and public relations), master’s degree (high-tech marketing), postgraduate studies (media communications and journalism)
Chief Commercial Officer, TWIGA PR
More than 20 years in market research and project management. Has held senior positions at major pharmaceutical market companies OTCPharm and DSM Group.
EducationMoscow Institute of Electronic Technology
Managing Director, TWIGA DATA SOLUTIONS
20 years in business, including 8 years running a consulting and IT agency. Around 100 projects in designing, automating and optimizing accounting and physical processes, finance, logistics, manufacturing and analytics systems.
EducationFaculty of Economics, Kuban State University; Presidential Management Training Program
Managing Director, SENSU
More than 15 years in recruitment, training and talent development. Has built effective HR strategies, strengthened corporate culture and developed internal communications during business transformation at major international communications holdings. Certified coach and professional facilitator.
EducationSaint Petersburg State University
Member of the Board of Directors, TWIGA CG
Each practice has its own agencies and specialization.
Tell us about your challenge — we’ll assemble a project team from the right agencies in the group and come back with a proposal.
