Digital strategy and media planning
A strategy for your digital presence: we set channels, budgets and success metrics before the campaign starts.
×4growth in calls for The Book residential project
AdIndex Digital Index · 2nd place · full cycle
Media
DIGITAL TWIGA
Performance marketing accountable for KPIs
Strategy, media planning, placement, analytics and optimization — in one team.
Strategy and placement in one team
Optimization for business metrics
Media, performance and data
Rankings & awards
Recognition from the market and juries
RACA DNMR · 20252nd
Agency groups · 7,236 points
Silver Mercury · 2026Bronze
Best influencer campaign · Plan b
Silver Mercury · 2026Longlist
Best influencer campaign · Plan b
AdIndex Digital Index · 20252nd
Full cycle · Talent Power
AdIndex Digital Index · 20254th
Telegram Ads promotion
AdIndex Digital Index · 202510th
Full cycle · Awareness rating
AdIndex Digital Index · 202514th
Full cycle · Overall rating
AdIndex Digital Index · 202513th
Telegram Ads promotion · Overall rating
AdIndex Digital Index / Real estate · 20252nd
Display campaigns · Collaboration rating
RUWARD · 20251st
RTB, programmatic buying
AdIndex Digital Index / Real estate · 20253rd
Display campaigns · Talent Power
AdIndex Digital Index / Real estate · 20254th
Display campaigns · Overall rating
RUWARD · 20254th
Digital strategy development for brands
RUWARD · 20254th
Brand platforms for the digital environment
RUWARD · 20255th
Targeted social media advertising
RUWARD · 202512th
Creative strategy
RUWARD · 202513th
Omnichannel marketing
Digital Non-Media Rating 2024 RACA · 20253rd
Agencies
Digital Non-Media Rating 2024 RACA · 20255th
Overall ranking
Services
From launch to growth
We take on the full performance marketing cycle or step in for a specific task.
Performance marketing
Paid search, targeting and marketplaces, optimized for cost per order and cost per lead.
×2orders at the same CPO
AdIndex Digital Index · 4th place · Telegram Ads
Programmatic and display campaigns
Display placements with measurable impact on brand awareness and transparent evaluation of platforms.
+18,7%to brand awareness per Brand Lift
RUWARD · 1st place · RTB, programmatic buying
SMM and influencer marketing
Communities, content and influencer campaigns — from mechanics to reach and engagement reporting.
7.2Mreach of an influencer relay at a 4% ER
Silver Mercury · Bronze · best influencer campaign
Promo, CRM and loyalty
Promo mechanics and loyalty programs connected to CRM and channel analytics.
+77%website visits during the promo
Analytics and audit
End-to-end analytics and online business audits: we show where the budget works best and reallocate it.
≈40%overall ROI optimization
INDUSTRIES
FinanceF&BReal estate developmentPharmaceuticalsFMCGRetailPremium goods
Why DIGITAL TWIGA
From strategy to results
01
One team
Strategy, placement, analytics and optimization — with no gaps between contractors.
02
Business KPIs
We look beyond reach and clicks to traffic quality, actions and CRM data.
03
Group resources
When needed, we bring in creative, research and technology from other TWIGA agencies.
ApproachOne plan, shared accountability
Stage 1
KPIs and strategy
We pin down the business goal, the role of digital and the success metrics.
Stage 2
Launch and optimization
We set up channels and analytics and manage placements based on actual data.
Stage 3
Results and scaling
We show how media metrics connect to the business goal and scale what works.
Leader
Sergey Vasiliev
Managing Director, DIGITAL TWIGA
Sergey Vasiliev
More than 8 years of experience building digital practices, running performance and display projects, and implementing marketing and end-to-end analytics.
More than 13 years in advertising.
Experience
Brands that trust us
Gazprombank Slovo Myasnika Ravnovesie residential complex Springs Chaika Edel Takeda Pharmaceutical Hutton development Yakitoriya Capital Group Otto Group OPIN Diabetes William Lawson’s Agusha Maxilac Kipferon Paracytolgin Borjomi Eldorado Abrau Light Fanagoria Pioneer AMBENE CHONDRO Indana Plan B
Business team · DIGITAL TWIGAShall we discuss
Shall we discuss
your project?
Describe your product, audience and target metric. The team will propose a scope of work and how to measure results.