Pharma and
healthcare
Complex made clear. Precise made persuasive. We combine scientific expertise, strategy and creative — without losing meaning and with regulation in mind.
Creative, medical communications and strategy for Rx, OTC and dietary supplements.
Recognition from the market and juries
RACA National Pharma Communications Ranking · 2026
Pharma communications agencies
MEDINFORM
RACA National Pharma Communications Ranking · 2026
Pharma communications agencies
ZDRAVPUNKT
RACA Casebook · 2026
Pharma communications · “Nasal Portfolio”, Solopharm
ZDRAVPUNKT · MEDINFORM
RACA National Pharma Communications Ranking · 2025
Pharma communications
MEDINFORM
Full-cycle pharma marketing
We bring together the right expertise for the product, the audience and the stage of the brand’s life cycle.
Creative and brand platforms
Big ideas and visual solutions for Rx, OTC and dietary supplements.
Medical communications
Scientific content and educational programs for HCPs.
Content and omnichannel
We turn medical data into a clear content system.
OTC and supplement campaigns
Reaching broad audiences in a responsible tone.
Special projects and initiatives
Awareness, patient support and community programs.
Digital, media and events
Promotion and media placement that comply with industry regulation.
We step in where change needs to happen
We don’t start with a campaign format. First, we define the product stage, the audience, the constraint and the measure of success.
Launch
Category, positioning, evidence base, communication platform and go-to-market plan.
A clear role for the product and a launch system ready to go
Growth
Finding a new growth driver, building awareness and recommendation strength, making contacts more effective.
Hypotheses and communications tied to brand KPIs
Refresh
Updating the platform, creative and channels without losing trust or accumulated brand equity.
A fresh take on the brand that keeps its medical accuracy
System
Brand architecture, content for different audiences and a unified omnichannel communication logic.
A managed program instead of a set of disconnected activities
Three audiences.
Three languages.
Doctors and specialists
Scientific content, work with key opinion leaders and professional education.
Pharmacists and pharmacy staff
Training, recommendation mechanics and programs for pharmacy chains.
Patients and consumers
Plain language, responsible communication and campaigns for broad audiences.
Two teams.
One pharma practice.
The agencies work together or separately, depending on the task.
Medical communications, scientific content and engagement with professional audiences.
- On the market since 1997
- 120,000 doctors and 90,000 pharmacists in our database
- Leader of the RACA pharma communications map since 2019
Brand platforms, big ideas and visual solutions for pharma and healthcare.
- 30+ MedMen Healthcare Creative Awards
- No. 1 in the MedMen aggregate creativity ranking
- Member of RACA industry committees
Accuracy built into the process
We design communication within industry constraints rather than forcing the creative to fit them at the end.
Upfront review
Ideas and claims are checked against the Advertising Law (38-FZ) and industry requirements before production.
Scientific accuracy
Product claims are based on the prescribing information, clinical studies and medical review.
Working with doctors
Communication with HCPs follows ethical industry practices.
One stream of revisions
Legal, medical and marketing reviews come together in a single approval cycle.
Evidence matters beyond medical content
Before launch, we set the baseline and success criteria. During the campaign, we see which audiences and formats work. Afterwards, we turn the data into decisions for the next cycle.
Reach, engagement, contact quality, completion of educational journeys.
Participation, course completion, changes in awareness and willingness to recommend.
Awareness, message understanding, actions and each channel’s contribution to the result.
Brand, marketing and operational KPIs agreed in advance.
Pharma in the Big City
A video podcast about the people behind the scenes of pharma: marketing, creative, business and human stories.
Brands and industry
Binnopharm GroupDr. TheissLacalutMagne B6PeptidPROStomatofitRoad of LifePicamilon GinkgoFaringoseptImmuno VitaStrongBez PeresadokPrimaxetinAnaferon for ChildrenMinistry of Health of RussiaMildronateSlabikapDezrinitKagocelKapsikamResigar AUronextLongidazaErgoferonTenotenRafaminHeptrazanCorvalolAccu-ChekTakedaVirtual Hospital
Brings together professional projects, events and initiatives of the pharma industry. Its flagship project is “Prodlenka”, a conference for marketing directors of pharmaceutical companies.
Award · organizing committeeMedMen AwardsA Russian award for pharma creative and marketing, held since 2019, recognizing the best pharma marketing practices in four tracks: Creative, Marketing, Business and Excellence.
Other practices
Shall we discuss
your project?
Send us a brief or describe the situation in your own words, and we’ll suggest where to start.
Write to us