Media strategy
Media investment strategy: which channels, and at what weight, will help the brand reach its sales, awareness and efficiency goals.
+34%brand awareness growth in 1 day
Media
MEDIA FIRST
Integrated media presence strategy
Experts in media investment strategy: from planning and buying to measuring each channel’s contribution to business results.
Strategy and buying in one team
National and regional campaigns
Focus on sales, awareness and efficiency
Rankings & awards
Recognition from the market and juries
RACA National Pharma Communications Ranking · 202413th
The first ranking of pharma communications agencies
MedMen Awards · 2022Bronze
Digital · “Insomnia Index”, Binnopharm Group
AdIndex Media Agency Ranking · 201437th
By buying volume
RECMA · 20061st
Turnover growth among independent Russian media agencies
Services
What we do
We plan and buy media so that investment drives sales, awareness and market share.
Media planning and buying
Media planning and buying for national and regional campaigns: TV, digital, out-of-home and special projects.
100%target TRP delivery, plan vs. actual
Media mix optimization
We test hypotheses about channel effectiveness, including in the regions, and find the optimal split of tools and investment.
Business impactThe optimal split of tools and investment for the brand
Effectiveness measurement
We measure each channel’s contribution to business results: sales, awareness and traffic.
+40%La Redoute website visits
Strategic brand support
Long-term work with brands, from category analysis to market growth strategy.
Business impactColdact consumption grew despite a shrinking market
MedMen Awards 2022 · bronze · Digital · “Insomnia Index”
INDUSTRIES
PharmaReal estateFinanceRetailFashionE-commerce
Leader
Galina Anikina
Chief Commercial Officer, TWIGA CG; Managing Director, MEDIA FIRST
Galina Anikina
Over 18 years in strategic marketing.
Held senior positions at some of the largest technology companies, such as ZTE and the KLYUCHAVTO automotive holding.
Experience
Brands that trust us
Binnopharm A101 Nikamed Sun Pharma Henderson La Redoute QIWI Bank Fluide Finn Flare ORTEKA Coldact Faringosept Sovest
CategoriesPharmaReal estateFinanceRetailFashionE-commerceBeauty
Business development team · MEDIA FIRSTShall we discuss
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